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~person:"Cooper, Robert G."
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Product management
7
Produktmanagement
7
Innovation
4
Erfolgsfaktor
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Success factor
3
Diversification
2
Diversifikation
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Industrial research
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Industrieforschung
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Innovationsmanagement
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Portfolio-Management
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Lean Production
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Lean production
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Marketingmanagement
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Marktanteil
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Marktführer
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New product development
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Portfoliomanagement
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Produkteinführung
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Cooper, Robert G.
Herrmann, Andreas
27
Pepels, Werner
25
Huber, Frank
20
Melitz, Marc J.
16
Bernard, Andrew B.
14
Mayer, Thierry
13
Albers, Sönke
12
Harkonen, Janne
12
Aumayr, Klaus J.
11
Gaubinger, Kurt
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Hofbauer, Günter
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Kairies, Peter
11
Haapasalo, Harri
9
Wildemann, Horst
9
Crawford, C. Merle
8
Lippmann, Herbert
8
Ottaviano, Gianmarco I. P.
8
Schott, Peter K.
8
Werani, Thomas
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Bruhn, Manfred
7
Gierl, Heribert
7
Homburg, Christian
7
Kahn, Kenneth B.
7
Rabl, Michael
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Rubik, Frieder
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Tolonen, Arto
7
Blecker, Thorsten
6
Di Benedetto, C. Anthony
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Gorchels, Linda
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Haines, Steven
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Herstatt, Cornelius
6
Immonen, Anselmi
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Keller, Kevin Lane
6
Kumar, Vineet
6
Matys, Erwin
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Okubo, Toshihiro
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Redding, Stephen
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Marketing-mix strategies - product strategy and promotion strategy
1
The PDMA handbook of new product development
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
2
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
Saved in:
3
New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
Saved in:
4
Lean, rapid and profitable : new product development
Cooper, Robert G.
;
Edgett, Scott J.
-
2005
Persistent link: https://www.econbiz.de/10003391650
Saved in:
5
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko
-
2001
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10001665692
Saved in:
6
Product leadership : creating and launching superior new products
Cooper, Robert G.
-
1999
Persistent link: https://www.econbiz.de/10001404976
Saved in:
7
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
1998
Persistent link: https://www.econbiz.de/10000987898
Saved in:
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