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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Sales-promotion"
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Sales promotion
74
Verkaufsförderung
73
Consumer behaviour
52
Konsumentenverhalten
52
Einzelhandel
30
Retail trade
30
Preismanagement
14
Pricing strategy
14
Beziehungsmarketing
10
Rabatt
10
Rebate
10
Relationship marketing
10
Lieferkette
9
Supply chain
9
Online retailing
8
Online-Handel
8
Ladengestaltung
7
Store design
7
Theorie
7
Theory
7
Brand management
6
Food retailing
6
Kundenbindungsprogramm
6
Lebensmitteleinzelhandel
6
Loyalty program
6
Markenführung
6
Advertising effects
5
Einzelhandelspreis
5
Low-cost strategy
5
Niedrigpreisstrategie
5
Price promotion
5
Promotions
5
Retail price
5
USA
5
United States
5
Werbewirkung
5
Advertising
4
Brand
4
Demand
4
Deutschland
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English
74
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Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
3
Bogomolova, Svetlana
2
Chen, Youhua
2
Cohen, Justin
2
Li, Zonghuo
2
Abolghasemi, Mahdi
1
Abril Barrie, Carmen
1
Alvarez, Antonio M.
1
Andrews, Demetra
1
Andrews, Lynda
1
Antéblian, Blandine
1
Aslani, Shirin
1
Aurier, Philippe
1
Bai, Peijie
1
Ballantine, Paul W.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Nirmalya
1
Barrales-Molina, Vanesa
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Bellamkonda, Raja Shekhar
1
Bhukya, Ramulu
1
Bigdellou, Saeide
1
Blom, Angelica
1
Boto-García, David
1
Brakus, J. Joško
1
Broekmeulen, R. A. C. M.
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Caruso, William
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Chen, Hang
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Corsi, Armando
1
Costa, Sandrine
1
Craig, Adam W.
1
D'Attoma, Ida
1
Dai, Bo
1
De Canio, Francesca
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International journal of production economics
Journal of retailing and consumer services
Journal of business research : JBR
60
Journal of retailing
45
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
Information systems research : ISR
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
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ECONIS (ZBW)
74
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Fear appeals and coping appeals for health product promotion : impulsive purchasing or psychological distancing?
Fu, Shixuan
;
Zheng, Xiaojiang
;
Wang, Hongpeng
;
Luo, Yunzhong
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364492
Saved in:
4
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
5
Optimal promotion planning for a product launch in the presence of word-of-mouth
Bigdellou, Saeide
;
Aslani, Shirin
;
Modarres, Mohammad
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209563
Saved in:
6
Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
Saved in:
7
Better or worse? : effects of online promotion habits on customer value : an empirical study
Wang, Qian
;
Chen, Hang
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366323
Saved in:
8
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
9
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
10
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
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