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Search: subject:"Service marketing"
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Subject
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Service marketing
68
Dienstleistungsmarketing
58
Services marketing
56
service marketing
55
Dienstleistungsqualität
46
Service quality
46
Beziehungsmarketing
37
Consumer behaviour
37
Relationship marketing
37
Konsumentenverhalten
36
Customer satisfaction
33
Kundenzufriedenheit
33
Dienstleistungssektor
23
Service industry
23
Marketing management
18
Marketingmanagement
18
Services
10
Dienstleistung
9
Marketing
9
Service Marketing
8
Service management
8
USA
8
United States
8
Brand management
7
Customer service
7
Financial services
7
Kundenservice
7
Lieferantenmanagement
7
Markenführung
7
Supplier relationship management
7
Dienstleistungsmanagement
6
Finanzdienstleistung
6
Gesundheitsversorgung
6
Health care
6
Vertrauen
6
Betriebliche Wertschöpfung
5
Emotion
5
Gastronomie
5
Marketing theory
5
Marketingtheorie
5
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Online availability
All
Undetermined
79
Free
38
Type of publication
All
Article
143
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
115
Aufsatz in Zeitschrift
115
Article
4
Working Paper
3
Arbeitspapier
1
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Graue Literatur
1
Interview
1
Non-commercial literature
1
Thesis
1
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Language
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English
132
Undetermined
25
German
2
Lithuanian
1
Author
All
Rust, Roland T.
5
Grönroos, Christian
4
Khan, Kalim
3
Panwar, Tapish
3
Wedel, Michel
3
Abosag, Ibrahim
2
Ekawati, Ni Wayan
2
Enke, Margit
2
Greschuchna, Larissa
2
Hammerschmidt, Maik
2
Heriyati, Pantri
2
Herstatt, Cornelius
2
Hoffmann, Antje
2
Huang, Minxue
2
Iglesias Argu͏̈elles, Víctor
2
Khurana, Sunayna
2
Klaric, Mia
2
Kowalkowski, Christian
2
Kurniatun, Taufani C.
2
Lundahl, Nicolaus
2
Paul, Justin
2
Prentice, Catherine
2
Salamoura, Maria
2
Silver, Lars
2
Skapinaki, Athina
2
Söderlund, Magnus
2
Vujicic, Maja
2
Vujicic-Tomic, Brankica
2
Walsh, Gianfranco
2
Weiger, Welf Hermann
2
Wetzel, Hauke
2
Yasa, Ni Nyoman Kerti
2
Zhou, Nan
2
Zhou, Yuanyuan
2
Aali, Samad
1
Abidemi, Bello Taofik
1
Ahn, Jinwoo
1
Aish, Ehab M. Abou
1
Akkaranai Kwanyou
1
Al Mahmud, Abdullah
1
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Institution
All
Hanken Svenska Handelshögskolan
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculty of Management Technology, German University
1
Fakultät Wirtschaftswissenschaften, Technische Universität Bergakademie Freiberg
1
Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
1
International Institute of Social and Economic Sciences
1
Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
School of Management, Yale University
1
Vytautas Magnus University
1
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Published in...
All
Services marketing quarterly
10
Journal of business research : JBR
6
Journal of service management
5
The international journal of bank marketing : IJBM
5
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
The marketing review
4
European journal of marketing : EJM
3
Journal of service research : JSR
3
The journal of services marketing
3
Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент
3
European journal of marketing
2
Journal of historical research in marketing
2
MPRA Paper
2
Marketing Science
2
Service Science
2
Working Papers / Hanken Svenska Handelshögskolan
2
A Research Agenda for Service Marketing
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academic journal of economic studies
1
Acta Universitatis Bohemiae Meridionales
1
Annals of marketing-mba
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Business Horizons
1
Business process management journal
1
DBA Africa management review
1
Electronic commerce research and applications
1
Entrepreneurial business and economics review : EBER
1
European Sport management quarterly : ESMQ
1
Faculty & research / Insead : working paper series
1
Far East Journal of Psychology and Business
1
Freiberg Working Papers
1
Freiberger Arbeitspapiere
1
Global Business & Finance Review (GBFR)
1
Global business and finance review
1
Health marketing quarterly
1
International Journal of Management, Economics and Social Sciences (IJMESS)
1
International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)
1
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Source
All
ECONIS (ZBW)
118
RePEc
27
EconStor
6
BASE
5
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
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81
Antecedents and consequences of liking in retail service relationships in China and Greece
Abosag, Ibrahim
;
Baker, Thomas L.
;
Hall, Kristina Lindsey
; …
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 566-578
Persistent link: https://www.econbiz.de/10011712282
Saved in:
82
Motivational bases for consumers' underdog affection in commerce
McGinnis, Lee Phillip
;
Gao, Tao
;
Jun, Sunkyu
;
Gentry, …
- In:
Journal of service management
28
(
2017
)
3
,
pp. 563-592
Persistent link: https://www.econbiz.de/10011758770
Saved in:
83
Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim
;
Ruyter, Ko de
;
Chylinski, Mathew
;
Mahr, Dominik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
Saved in:
84
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
Saved in:
85
Service employees' job demand and two types of deviance : the moderating role of organizational resources
Hammes, Eva Katharina
;
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011780836
Saved in:
86
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
87
Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu
;
Kharbat, Faten F.
- In:
International journal of economics and business research
13
(
2017
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
Saved in:
88
The depicted service employee in marketing communications : an empirical assessment of the impact of facial happiness
Söderlund, Magnus
;
Sagfossen, Sofie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 186-193
Persistent link: https://www.econbiz.de/10011743240
Saved in:
89
Marketing strategy in Britain's mainline railways, 1923-1938
Shin, Hiroki
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 425-450
Persistent link: https://www.econbiz.de/10011804996
Saved in:
90
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
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