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~subject:"Online-Handel"
~subject:"Viral marketing"
~isPartOf:"Journal of electronic commerce research : JECR"
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Search: subject:"Social Web"
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Subject
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Online-Handel
Viral marketing
Social Web
65
Social web
65
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
25
Online-Marketing
25
Virales Marketing
18
Online retailing
16
Social media
13
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
11
Relationship marketing
11
Social network
9
Soziales Netzwerk
9
Brand management
8
Markenführung
8
Advertising effects
7
Werbewirkung
7
Social commerce
6
Brand image
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenimage
5
Social relations
5
Soziale Beziehungen
5
Website
5
Customer integration
4
Innovation adoption
4
Innovationsakzeptanz
4
Kundenintegration
4
Social capital
4
Source credibility
4
Sozialkapital
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
Advertising
3
China
3
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Type of publication
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Article
29
Type of publication (narrower categories)
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Article in journal
29
Aufsatz in Zeitschrift
29
Language
All
English
29
Author
All
Luo, Xin
2
An, Jing
1
Bigné Alcañiz, J. Enrique
1
Chen, Chieh-Wen
1
Chen, Mingliang
1
Chen, Shengjun
1
Chen, Wen-Kuo
1
Chen, Xiayu
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
Cortese, Juliann
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Dong, Linying
1
Esfidani, Mohammad Rahim
1
Farzana Quoquab
1
Guo, Xiaolong
1
He, Wei
1
Herrando, Carolina
1
Horng, Shwu-Min
1
Hsu, Chih-Chen
1
Izadi, Behnam
1
Jihad Mohammad
1
Jiménez Martínez, Julio
1
Keng, Ching-jui
1
Law, Rob
1
Lee, Chao-Hsing
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Li, Xichen
1
Li, Yinghong
1
Li, Yuzhu
1
Liao, Qinyu
1
Liao, Tze-hsien
1
Lin, Jiabao
1
Lin, Ko-Han
1
Lin, Liang-Tay
1
Lin, Zhangxi
1
Ling, Haifeng
1
Liu, Yezheng
1
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Published in...
All
Journal of electronic commerce research : JECR
Journal of business research : JBR
109
Journal of retailing and consumer services
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
International journal of internet marketing and advertising : IJIMA
54
Information systems research : ISR
47
Journal of management information systems : JMIS
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of hospitality management
37
Technological forecasting & social change : an international journal
36
Electronic commerce research
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of marketing communications
32
Tourism management : research, policies, practice
31
International journal of electronic marketing and retailing : IJEMR
30
International journal of business information systems : IJBIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
24
Journal of internet commerce
24
Journal of marketing
24
International journal of contemporary hospitality management
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of electronic commerce : IJEC
21
Journal of hospitality marketing & management
21
Psychology & marketing
21
The journal of product & brand management
20
Journal of marketing management : MM
19
Journal of travel and tourism marketing
17
Journal of the Academy of Marketing Science
16
Electronic commerce research and applications
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
SpringerLink / Bücher
15
Electronic markets : the international journal on networked business
14
International journal of consumer studies
14
International journal of technology marketing : IJTMkt
14
Journal of advertising research
14
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Source
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ECONIS (ZBW)
29
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1
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
2
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
3
Stay home and shop together
Izadi, Behnam
;
Dong, Linying
;
Esfidani, Mohammad Rahim
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012519230
Saved in:
4
Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing
;
Chen, Chieh-Wen
;
Chen, Wen-Kuo
;
Lin, Ko-Han
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
Saved in:
5
Mothers' continuance usage intention of a pregnancy and parenting community e-commerce platform : platform gratifications and mother characteristics
An, Jing
;
Myers, Michael D.
;
Yang, Xueping
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 277-293
Persistent link: https://www.econbiz.de/10012404576
Saved in:
6
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
7
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
8
Juxtaposing impacts of social media interaction experiences on e-commerce reputation
Li, Xichen
;
Liao, Qinyu
;
Luo, Xin
;
Wang, Yaoyu
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10012295991
Saved in:
9
Detecting social commerce : an empirical analysis on Yelp
Qiu, Jiangtao
;
Li, Yinghong
;
Lin, Zhangxi
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10012296011
Saved in:
10
Discovering cultural differences in online consumer product reviews
Wang, Yu
;
Wang, Zhigang
;
Zhang, Dongsong
;
Zhang, Ru
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10012153963
Saved in:
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