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Social Web
204
Social web
204
Consumer behaviour
157
Konsumentenverhalten
157
Internet marketing
88
Online-Marketing
88
Beziehungsmarketing
61
Relationship marketing
61
Social media
52
Brand management
49
Markenführung
49
Online retailing
43
Online-Handel
43
Viral marketing
40
Virales Marketing
40
Brand image
30
Markenimage
30
Customer integration
23
E-commerce
23
Electronic Commerce
23
Kundenintegration
23
Confidence
22
Customer satisfaction
22
Kundenzufriedenheit
22
Vertrauen
22
Brand
18
Einzelhandel
18
Retail trade
18
Markenartikel
17
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
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Mode
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Social commerce
13
Social network
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Soziales Netzwerk
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Advertising
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Social relations
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Rana, Nripendra P.
6
Dhir, Amandeep
4
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
4
Akram, Umair
3
Pang, Hua
3
Talwar, Shalini
3
Thaichon, Park
3
Woo, Hongjoo
3
Agag, Gomaa
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Bailey, Ainsworth Anthony
2
Bonifield, Carolyn M.
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Eugene Cheng-xi Aw
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Hyun, Hyowon
2
Ishaq, Muhammad Ishtiaq
2
Jacobson, Jenna
2
Kaur, Puneet
2
Khan, Imran
2
Kumar, Vikas
2
Ladhari, Riadh
2
Lei, Yueqiu
2
Leung, Wilson Ka-shing
2
Li, Huajun
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mehrotra, Ankit
2
Mukerji, Bhasker
2
Naeem, Muhammad
2
Park, Joohyung
2
Park, Jungkun
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Journal of retailing and consumer services
Journal of business research : JBR
379
Technological forecasting & social change : an international journal
226
SpringerLink / Bücher
195
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
Information systems research : ISR
101
Springer eBook Collection
92
International journal of internet marketing and advertising : IJIMA
90
Tourism management : research, policies, practice
88
Journal of management information systems : JMIS
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
International journal of advertising : the review of marketing communications
81
Journal of promotion management : innovations in planning and applied research
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of marketing communications
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Psychology & marketing
64
Cogent business & management
63
Electronic commerce research
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of hospitality management
61
The journal of product & brand management
57
Journal of internet commerce
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of open innovation : technology, market, and complexity
51
NBER working paper series
49
Business horizons
48
Discussion papers / CEPR
47
CESifo working papers
46
Journal of information & knowledge management : JIKM
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
MIS quarterly
46
Journal of travel and tourism marketing
45
Electronic markets : EM ; the international journal of electronic commerce and business media
42
The journal of brand management : an international journal
42
Journal of marketing
41
International journal of consumer studies
39
International journal of contemporary hospitality management
39
Working paper / National Bureau of Economic Research, Inc.
39
Finance research letters
38
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ECONIS (ZBW)
204
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
3
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
4
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
7
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
8
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
9
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
10
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
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