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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject:"Social Web"
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Social Web
102
Social web
102
Consumer behaviour
67
Konsumentenverhalten
67
Internet marketing
66
Online-Marketing
66
Brand management
30
Markenführung
30
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28
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23
Virales Marketing
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15
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Peltier, James
5
Schibrowsky, John A.
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Bhattarai, Ashok
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Bright, Laura F.
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Dix, Steve
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Alarcón-del-Amo, María-del-Carmen
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
81
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
64
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
105
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105
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
4
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
5
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
6
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
7
How do consumers interact with social media influencers in extraordinary times?
Saldanha, Natalya
;
Mulye, Rajendra
;
Japutra, Arnold
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10015062104
Saved in:
8
Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang
;
Wang, Jiawei
;
Wei, Xinyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
Saved in:
9
Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing
Sun, Chunhua
;
Ye, Chenhui
;
Li, Changdan
;
Liu, Yezheng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 430-445
Persistent link: https://www.econbiz.de/10015062124
Saved in:
10
The effects of live comments and advertisements on social media engagement : application to short-form online video
Zhang, Xiaodan
;
Zhao, Zhanbo
;
Wang, Kui
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 485-505
Persistent link: https://www.econbiz.de/10015062524
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