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~subject:"Success factor"
~subject:"Consumer behaviour"
~isPartOf:"Journal of fashion marketing and management"
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Success factor
Consumer behaviour
Brand management
65
Markenführung
65
Fashion
60
Mode
60
Konsumentenverhalten
53
Luxury goods
32
Luxusgüter
32
Brand image
30
Markenimage
30
Bekleidungsindustrie
29
Clothing industry
29
Brand
28
Markenartikel
27
Textile distribution
21
Textilhandel
21
Social Web
15
Social web
15
Clothing
13
Bekleidung
11
Beziehungsmarketing
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Marketing management
10
Marketingmanagement
10
Corporate Social Responsibility
8
Corporate social responsibility
8
KMU
8
Lieferkette
8
SME
8
Supply chain
8
USA
8
Brand loyalty
7
Fashion industry
7
United States
7
Competitive strategy
6
Einzelhandel
6
Gesellschaft
6
Retail trade
6
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32
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55
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56
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56
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2
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2
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English
56
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Phau, Ian
3
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Yuri
2
Ahn, SooKyoung
1
Alexander, Bethan
1
Anning-Dorson, Thomas
1
Arroyo-Cañada, Francisco-Javier
1
Bang Nguyen Viet
1
Behrens, Stefan
1
Bradshaw, Amanda S.
1
Carduck, Juliane
1
Cauberghe, Verolien
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Costa, Cristiane Salomé Ribeiro
1
Costa, Marconi Freitas da
1
Cretul, Matthew
1
Danbury, Annie
1
Dang Huu Phuc
1
De Oliveira Campos, Patrícia
1
Doss, Farrell
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Fogel, Joshua A.
1
Forney, Judith A.
1
Freeman, Ina
1
Geissinger, Andrea
1
Giovannini, Sarah
1
Grudecka, Anna Małgorzata
1
Harradine, Rod
1
Hassan, Salah
1
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Published in...
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Journal of fashion marketing and management
Journal of business research : JBR
560
Journal of retailing and consumer services
399
The journal of product & brand management
323
The journal of brand management : an international journal
278
SpringerLink / Bücher
193
International journal of hospitality management
141
Psychology & marketing
124
European journal of marketing : EJM
114
Asia Pacific journal of marketing and logistics
109
Journal of marketing communications
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Journal of marketing
92
Journal of retailing
86
Journal of the Academy of Marketing Science
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Marketing intelligence & planning
84
Gabler Edition Wissenschaft
79
Marketing letters : a journal of research in marketing
78
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of strategic marketing
77
Journal of revenue and pricing management
76
Journal of marketing management : MM
74
The journal of consumer marketing
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Journal of promotion management : innovations in planning and applied research
68
International journal of advertising : the review of marketing communications
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International journal of internet marketing and advertising : IJIMA
61
Journal of marketing research : JMR
61
International journal of consumer studies
60
Journal of promotion management : JPM
58
Cogent business & management
57
International journal of contemporary hospitality management
56
International marketing review
56
Journal of global marketing
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
International journal of retail & distribution management
54
European journal of operational research : EJOR
51
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ECONIS (ZBW)
56
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
3
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
9
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention
De Oliveira Campos, Patrícia
;
Lima, Azenaty Alian …
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014288883
Saved in:
10
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
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