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~subject:"Konsumentenverhalten"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Konsumentenverhalten
Innovation diffusion
24
Innovationsdiffusion
24
Consumer behaviour
10
New product development
10
Produktentwicklung
10
Social network
10
Soziales Netzwerk
10
Theorie
9
Theory
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Social Web
5
Social web
5
USA
5
United States
5
social networks
5
Forecasting model
4
Prognoseverfahren
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Innovation
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Medical device
3
Medizinprodukt
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diffusion models
3
social contagion
3
Absatz
2
Bubbles
2
Duration analysis
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Meinung
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Opinion
2
Preismanagement
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Pricing strategy
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Sales
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Social status
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Sozialer Status
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Spekulationsblase
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Statistische Bestandsanalyse
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Viral marketing
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Virales Marketing
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diffusion
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forecasting
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new product adoption
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new product diffusion
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Van Den Bulte, Christophe
4
Iyengar, Radha
3
Valente, Thomas W.
2
Xie, Ying
2
Ameri, Mina
1
Amir, On
1
Foubert, Bram
1
Gijsbrechts, Els
1
Godes, David
1
Goldenberg, Jacob
1
Ho, Teck-Hua
1
Honka, Elisabeth
1
Hu, Yansong
1
Lee, Jae Young
1
Li, Shan
1
Lowengart, Oded
1
Manchanda, Puneet
1
Morvinski, Coby
1
Muller, Eitan
1
Park, So-eun
1
Shapira, Daniel
1
Shen, Zuo-Jun
1
Youn, Nara
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
27
Journal of business research : JBR
25
Journal of retailing and consumer services
24
International journal of electronic business
12
International journal of consumer studies
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Research policy : policy, management and economic studies of science, technology and innovation
8
Gabler Edition Wissenschaft
7
International journal of business information systems : IJBIS
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of marketing management : MM
7
Journal of travel and tourism marketing
7
Journal of marketing
6
Psychology & marketing
6
The international journal of bank marketing : IJBM
6
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
Cogent business & management
5
International journal of Indian culture and business management
5
International journal of innovation and technology management
5
Journal of customer behaviour
5
SpringerLink / Bücher
5
The journal of high technology management research
5
The journal of services marketing
5
Betriebswirtschaftslehre für Technologie und Innovation
4
Electronic commerce research
4
Information systems and e-business management : ISeB
4
Information systems management
4
International journal of business innovation and research : IJBIR
4
International journal of innovation management
4
Journal of electronic commerce research : JECR
4
Journal of international consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Paradigm : the journal of Institute of Management Technology
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
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ECONIS (ZBW)
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1
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
2
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
3
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
4
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
5
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
6
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
7
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
8
Customer influence value and purchase acceleration in new product diffusion
Ho, Teck-Hua
;
Li, Shan
;
Park, So-eun
;
Shen, Zuo-Jun
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10009548700
Saved in:
9
Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob
;
Lowengart, Oded
;
Shapira, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
Saved in:
10
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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