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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Relationship marketing"
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Search: subject:"Value"
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Relationship marketing
Value creation
142
Betriebliche Wertschöpfung
140
Lieferantenmanagement
94
Supplier relationship management
94
Beziehungsmarketing
85
Customer value
83
Kundenwert
83
B-to-B-Marketing
82
Business-to-business marketing
82
Business network
44
Unternehmensnetzwerk
44
Customer integration
43
Kundenintegration
43
Stakeholder
39
Value co-creation
38
Innovation
30
Marketing management
26
Marketingmanagement
26
Innovation management
23
Innovationsmanagement
23
Inter-firm cooperation
23
Unternehmenskooperation
23
Service-Dominant Logic
22
Service-dominant logic
22
Value
22
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
18
Markenführung
18
Value analysis
18
Wertanalyse
18
Business model
16
Geschäftsmodell
16
Selling
16
Verkauf
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Bundling strategy
14
Leistungsbündel
14
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English
85
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Eggert, Andreas
6
Frow, Pennie
5
Payne, Adrian
5
Aarikka-Stenroos, Leena
3
Haas, Alexander
3
Steinhoff, Lena
3
Terho, Harri
3
Ulaga, Wolfgang
3
Cadeaux, Jack
2
Corsaro, Daniela
2
Jaakkola, Elina
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
Morgan, Robert
2
Ngo, Liem Viet
2
Prior, Daniel D.
2
Prohl-Schwenke, Katharina
2
Akter, Shahriar
1
Allwood, Jens
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Arslanagic-Kalajdzic, Maja
1
Balboni, Bernardo
1
Ballantyne, David
1
Barczak, Gloria
1
Baron, Steve
1
Baumann, Jasmin
1
Bhatia, Sandhya
1
Billore, Aditya
1
Bischoff, Pirmin
1
Blocker, Christopher P.
1
Boutin Jr., Philip J.
1
Brennan, Ross
1
Brodie, Roderick J.
1
Bunn, Michele D.
1
Burkert, Michael
1
Capon, Noel
1
Casidy, Riza
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
96
Journal of retailing and consumer services
80
International journal of hospitality management
35
Journal of strategic marketing
34
The journal of business & industrial marketing
32
SpringerLink / Bücher
31
The journal of services marketing
29
The service industries journal
28
Journal of the Academy of Marketing Science
27
Journal of marketing
23
Journal of service management
22
Journal of travel and tourism marketing
19
Tourism management : research, policies, practice
19
Journal of service research : JSR
18
International journal of contemporary hospitality management
17
Service business
17
Technological forecasting & social change : an international journal
17
The journal of product & brand management
16
Cogent business & management
15
Journal of hospitality marketing & management
15
Journal of marketing management : MM
15
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
15
Gabler Edition Wissenschaft
14
Handbook of research on customer equity in marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Management decision : MD
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Business horizons
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing research : JMR
12
Marketing intelligence & planning
12
Marketing theory
12
Asia Pacific journal of marketing and logistics
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business ethics : JOBE
10
Journal of customer behaviour
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Services marketing quarterly
10
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ECONIS (ZBW)
85
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1
B2B service sales on a digital multi-sided platform : transformation from
value
chains to
value
networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Customer
value
-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
3
Managing climate change risks and creating stakeholders'
value
via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
6
Value
co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
Conceptualizing and communicating
value
in business markets : from
value
in exchange to
value
in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
8
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic
value
co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
9
The challenge of communicating reciprocal
value
promises : buyer-seller
value
proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
10
Satisfactory listening : the differential role of salesperson communication in (co)creating
value
for B2B buyers
Hossain, Mehdi Tanzeeb
;
Gilbert, Jonathan Ross
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 222-240
Persistent link: https://www.econbiz.de/10013206350
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