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~subject:"Konsumentenverhalten"
~isPartOf:"Electronic commerce research"
~isPartOf:"The journal of product & brand management"
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Search: subject:"Virales Marketing"
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Konsumentenverhalten
Viral marketing
67
Virales Marketing
67
Consumer behaviour
50
Internet marketing
36
Online-Marketing
36
Social Web
36
Social web
36
Brand image
21
Markenimage
21
Brand management
20
Markenführung
20
Online retailing
18
Online-Handel
18
Brand
13
Markenartikel
13
Beziehungsmarketing
11
Relationship marketing
11
E-commerce
10
Electronic Commerce
10
Social media
10
Word-of-mouth
10
Emotion
8
Personalisierung
8
Personalization
8
Brand love
7
Data Mining
6
Data mining
6
Customer integration
5
Customer satisfaction
5
Experiment
5
Kundenintegration
5
Kundenzufriedenheit
5
Online reviews
5
Sentiment analysis
5
Social network
5
Soziales Netzwerk
5
Facebook
4
Online review
4
Self-expressive brands
4
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Undetermined
37
Free
2
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Article
50
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Article in journal
50
Aufsatz in Zeitschrift
50
Language
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English
50
Author
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Wallace, Elaine
3
Liu, Qihua
2
Tsao, Wen-Chin
2
Zhang, Liyi
2
Adams, Frank G.
1
Ameen, Nisreen
1
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Bae, Soonyong
1
Beise-Zee, Rian
1
Breazeale, Michael
1
Breazeale, Mike
1
Brunner, Christian Boris
1
Buil, Isabel
1
Calderón-Monge, Esther
1
Chakraborti, Swapnajit
1
Chang, Wei-Shiun
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Yuangao
1
Cheng, Julian Ming Sung
1
Cheng, Li-Chen
1
Cicek, Mesut
1
Dang Huu Phuc
1
De Chernatony, Leslie
1
De Keyzer, Freya
1
De Maeyer, Peter
1
Dennhardt, Severin
1
Dens, Nathalie
1
Dey, Bidit
1
Dwivedi, Yogesh Kumar
1
Dávalos, Jorge
1
Esmark Jones, Carol L.
1
Fan, Weiguo
1
Fisher, James
1
Flanagin, Andrew J.
1
Fu, Dongpu
1
Füller, Johann
1
Gaganpreet Singh
1
Hancock, Tyler
1
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Electronic commerce research
The journal of product & brand management
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Tourism management : research, policies, practice
33
Psychology & marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
27
Cogent business & management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing letters : a journal of research in marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of consumer studies
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
50
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
4
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
7
How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
8
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
9
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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