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~isPartOf:"European journal of marketing : EJM"
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Konsumentenverhalten
Viral marketing
33
Virales Marketing
33
Consumer behaviour
21
Internet marketing
11
Online-Marketing
10
Social Web
9
Social web
9
Word of mouth
8
Advertising effects
6
Werbewirkung
6
Beziehungsmarketing
5
Customer satisfaction
5
Kundenzufriedenheit
5
Relationship marketing
5
Dienstleistungsqualität
4
Emotion
4
Service quality
4
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Beschwerdemanagement
3
Brand
3
Brand image
3
Cognition
3
Complaint management
3
Kognition
3
Markenartikel
3
Markenimage
3
Social media
3
Absatz
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Brand equity
2
Brand management
2
China
2
Internet
2
Markenführung
2
Online retailing
2
Online-Handel
2
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Undetermined
11
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Article
21
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Article in journal
21
Aufsatz in Zeitschrift
21
Language
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English
21
Author
All
Buil, Isabel
2
De Chernatony, Leslie
2
Wallace, Elaine
2
Agrawal, Richa
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Balaji, M. S.
1
Butaney, Gul T.
1
Chen, Hua-ning
1
Chiu, Hung-chang
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Colliander, Jonas
1
Coyle, James R.
1
Delgado-Ballester, Elena
1
Fernandez Sabiote, Estela
1
Hartmans, Susanna
1
Hartnett, Nicole
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Huang, Chun-yao
1
Johnson, Devon
1
Lassar, Walfried M.
1
Lee, Monle
1
Lowe, Ben
1
Mazzarol, Tim
1
Menon, Kalyani
1
Mitchell, Vincent-Wayne
1
Naidoo, Vik
1
Pant, Anurag
1
Popkowski Leszczyc, Peter T. L.
1
Presi, Caterina
1
Qiu, Chun
1
Quazi, Ali
1
Ramachandran, Giridhar
1
Ranaweera, Chatura
1
Romaniuk, Jenni
1
Roy, Rajat
1
Roy, Sanjit
1
Roy, Sanjit Kumar
1
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European journal of marketing : EJM
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Tourism management : research, policies, practice
33
Journal of marketing communications
32
Psychology & marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
27
Electronic commerce research
25
The journal of product & brand management
25
Information systems research : ISR
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Cogent business & management
23
Journal of internet commerce
23
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing letters : a journal of research in marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of consumer studies
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
5
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
6
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
7
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
8
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
9
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
10
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
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