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Consumer behaviour
Virtuelle Realität
2,382
Virtual reality
2,321
Social Web
625
Social web
625
Konsumentenverhalten
394
Virtual organization
380
Virtuelle Organisation
380
Virtual team
292
Virtuelles Team
292
Internet
261
Electronic Commerce
241
E-Learning
235
E-commerce
233
E-learning
231
Theorie
200
Theory
199
Deutschland
145
Germany
145
Augmented reality
141
Business network
137
Unternehmensnetzwerk
137
virtual reality
136
Computerspiel
135
Online-Handel
135
Online retailing
134
Video game
134
Virtual Reality
109
Internet marketing
107
Online-Marketing
107
Beziehungsmarketing
105
Relationship marketing
104
Experiment
96
Arbeitsgruppe
95
Team
95
Tourism
81
Tourismus
81
Innovation
77
Informationstechnik
76
Digitalisierung
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11
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6
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2
Collection of articles of several authors
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376
German
18
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Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Loureiro, Sandra Maria Correia
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Adeola, Ogechi
2
Ahn, Sun Joo
2
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Handelshochschule Leipzig
1
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Journal of retailing and consumer services
38
Journal of business research : JBR
32
Psychology & marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of retail and distribution management
9
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
International journal of internet marketing and advertising : IJIMA
6
Cogent business & management
5
Journal of consumer behaviour
5
Journal of marketing management : MM
5
International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management information systems : JMIS
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
The international review of retail, distribution and consumer research
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
European journal of marketing
2
Information systems and e-business management : ISeB
2
International journal of contemporary hospitality management
2
International journal of sports marketing & sponsorship
2
International journal of technology marketing : IJTMkt
2
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ECONIS (ZBW)
394
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1
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of
394
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1
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through
virtual
reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
The differential effects of
Virtual
Reality
(VR) on the novice and experienced VR users
Jun, Youjung
- In:
Asia marketing journal
25
(
2023
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10014384075
Saved in:
4
Virtual is so real! : consumers' evaluation of product packaging in
virtual
reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
Embodiment, immersion, and enjoyment in
virtual
reality
marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
7
Do
virtual
reality
experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket
De-Magistris, Tiziana
;
López-Galán, Belinda
;
Ballco, …
- In:
Journal of agricultural economics : JAE
73
(
2022
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012821179
Saved in:
8
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
9
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
10
Examining tourism consumers' attitudes and the role of sensory information in
virtual
reality
experiences of a tourist destination
Alyahya, Mansour Abdullah
;
McLean, Graeme J.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
7
,
pp. 1666-1681
Persistent link: https://www.econbiz.de/10013390874
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