Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8
identify consumers' preferences and cluster analysis was used to reveal consumer segments for Turkish soujouk, which is a kind … according to cluster analysis. Practical implications: The study has practical significance for manufacturers in Muslim … product attributes. In addition, conjoint analysis and cluster analysis are used to specify Muslim consumers' preferences. …