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Search: subject:"customer lifetime value"
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Kundenwert
2,439
Customer value
2,438
Beziehungsmarketing
1,447
Relationship marketing
1,447
Consumer behaviour
623
Konsumentenverhalten
623
Betriebliche Wertschöpfung
575
Value creation
575
Customer integration
311
Kundenintegration
311
Customer satisfaction
297
Kundenzufriedenheit
297
Service quality
264
Dienstleistungsqualität
263
Marketing management
226
Marketingmanagement
226
Theorie
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Theory
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Lieferantenmanagement
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Supplier relationship management
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Business-to-business marketing
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140
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Markenführung
137
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131
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130
Brand image
125
Markenimage
125
Service-Dominant Logic
125
Service-dominant logic
125
Value co-creation
112
Kundenmanagement
94
Social Web
93
Social web
93
customer value
91
Customer lifetime value
82
Einzelhandel
79
Retail trade
79
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867
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314
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Kumar, V.
37
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Ko, Eunju
14
Bauer, Hans H.
13
Kleinaltenkamp, Michael
13
Verhoef, Peter C.
13
Hammerschmidt, Maik
12
Kim, Kyung Hoon
12
Wiesel, Thorsten
12
Fader, Peter
11
Gupta, Sunil
11
Frow, Pennie
10
Gallarza, Martina G.
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Günter, Bernd
9
Heinonen, Kristina
9
Venkatesan, Rajkumar
9
Bruhn, Manfred
8
Glady, Nicolas
8
Heidemann, Julia
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Rust, Roland T.
8
Ryals, Lynette
8
Saarijärvi, Hannu
8
Albadvi, Amir
7
Becker, Roman
7
Daschmann, Gregor
7
Grönroos, Christian
7
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Springer Fachmedien Wiesbaden
6
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
Fachhochschule Reutlingen / European School of Business
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Eberhard Karls Universität Tübingen
1
EconWPA
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Karlsruher Institut für Technologie
1
National Bureau of Economic Research
1
National Research University Higher School of Economics
1
Panepistēmio Kypru / Department of Economics
1
Springer International Publishing
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Berlin
1
Universität Leipzig
1
Universität Mannheim
1
Universität St. Gallen / Institut für Versicherungswirtschaft
1
Univerza v Ljubljani / Ekonomska Fakulteta
1
W. Kohlhammer GmbH
1
epubli GmbH
1
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Published in...
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Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
25
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Science
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
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Source
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ECONIS (ZBW)
2,443
RePEc
47
Other ZBW resources
14
BASE
3
EconStor
3
Showing
71
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80
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71
Customer engagement value : process, limitations and future research
Abo Elhamd, Eman
;
Shamma, Hamed
;
Saleh, Mohamed
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1144-1176
Persistent link: https://www.econbiz.de/10014334159
Saved in:
72
Towards an integrated model of value co-creation for enterprises
Thi Bich Hanh Tran
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 305-319)
.
2024
Persistent link: https://www.econbiz.de/10014564250
Saved in:
73
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
74
Building purchase intention through live streaming platforms : mediating role of customer engagement
Dua, Pallavi
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10014513568
Saved in:
75
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
76
Brand and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
Saved in:
77
Turning customers into citizens : the impact of online experiential value on customer citizenship behaviour
Shahin, Mahitab Mohamed
- In:
Journal of creating value
10
(
2024
)
1
,
pp. 130-145
Persistent link: https://www.econbiz.de/10014582623
Saved in:
78
An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Maubisson, Laurent
;
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 321-344
Persistent link: https://www.econbiz.de/10014584486
Saved in:
79
The role of perceived value in shaping luxury service customers' self-brand connection
Lu Shiwen
;
Ahn, Jiseon
- In:
Tourism and hospitality research : THR
24
(
2024
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10014632098
Saved in:
80
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
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