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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Internet marketing
107
Online-Marketing
106
Consumer behaviour
80
Konsumentenverhalten
80
Advertising effects
66
Werbewirkung
66
Social Web
51
Social web
51
Online retailing
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Online-Handel
46
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42
Werbung
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Viral marketing
34
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Auction theory
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advertising
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social media
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online advertising
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field experiments
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Tucker, Catherine
10
Braun, Michael
8
Hauser, John R.
8
Chintagunta, Pradeep K.
7
Srinivasan, Kannan
7
Liberali, Guilherme
6
Urban, Glen L.
6
Jerath, Kinshuk
5
Katona, Zsolt
5
Mela, Carl F.
5
Sayedi, Amin
5
Schweidel, David A.
5
Zeithammer, Robert
5
Adams, Christopher P.
4
Fossen, Beth L.
4
Goldfarb, Avi
4
Iyengar, Radha
4
Proserpio, Davide
4
Trusov, Michael
4
Wilbur, Kenneth C.
4
Yang, Sha
4
Berman, Ron
3
Bronnenberg, Bart J.
3
Chan, Tat
3
Ghose, Anindya
3
Godes, David
3
Gopinath, Shyam
3
Lambrecht, Anja
3
Lu, Shijie
3
Ma, Liye
3
Rutz, Oliver J.
3
Shin, Woochoel
3
Van Den Bulte, Christophe
3
Wu, Chunhua
3
Xie, Ying
3
Yao, Song
3
Yoganarasimhan, Hema
3
Zhu, Yi
3
Albuquerque, Paulo
2
Aral, Sinan
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
952
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
387
Information systems research : ISR
332
Electronic commerce research
330
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Online Information Review
329
International journal of business information systems : IJBIS
326
Springer eBook Collection
317
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
267
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
Tourism management : research, policies, practice
225
International journal of hospitality management
224
International journal of electronic marketing and retailing : IJEMR
211
CESifo working papers
208
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Finance research letters
192
European journal of operational research : EJOR
186
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
183
International journal of production research
180
Journal of advertising research
180
International journal of production economics
178
Information economics and policy : IEP
173
Premier reference source
170
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ECONIS (ZBW)
194
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194
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
3
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
Saved in:
4
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
5
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
6
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
7
Two-sided price discrimination by media platforms
Lin, Song
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
Saved in:
8
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
9
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
10
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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