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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing research : JMR"
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Market research
204
Marktforschung
204
Consumer behaviour
75
Konsumentenverhalten
75
Conjoint analysis
12
Conjoint-Analyse
12
Brand image
11
Markenimage
11
Personality psychology
11
Persönlichkeitspsychologie
11
Präferenztheorie
11
Theorie
11
Theory
11
Theory of preferences
11
Cognition
10
Kognition
10
1987
9
Experiment
9
Advertising effects
8
Bayes-Statistik
8
Bayesian inference
8
Befragung
8
Interview
8
Marketing
8
Werbewirkung
8
Customer satisfaction
7
Emotion
7
Kundenzufriedenheit
7
Measurement
7
Messung
7
Product design
7
Produktgestaltung
7
Cluster analysis
6
Clusteranalyse
6
Internet marketing
6
Online-Marketing
6
Perception
6
Preismanagement
6
Pricing strategy
6
Product differentiation
6
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202
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2
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204
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204
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2
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2
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English
204
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Dahl, Darren W.
5
Baumgartner, Hans
4
Chen, Xinlei
4
Dhar, Ravi
4
Holbrook, Morris B.
4
Lenk, Peter J.
4
Dillon, William R.
3
Du, Rex Yuxing
3
Grewal, Rajdeep
3
Jong, Martijn G. de
3
Kahn, Barbara E.
3
Kamakura, Wagner A.
3
Khan, Uzma
3
Kivetz, Ran
3
Naik, Prasad A.
3
Patrick, Vanessa M.
3
Pieters, Rik
3
Zhao, Min
3
Agante, Luísa
2
Briesch, Richard A.
2
Cheema, Amar
2
Chernev, Alexander
2
DeSarbo, Wayne
2
Fishbach, Ayelet
2
Fitzsimons, Gavan J.
2
Fox, Jean-Paul
2
Gal, David
2
Gielens, Katrijn
2
Hoffman, Donna L.
2
Huber, Joel
2
Inman, J. Jeffrey
2
Jedidi, Kamel
2
Kohli, Rajeev
2
Luo, Lan
2
MacKenzie, Scott B.
2
Malhotra, Naresh K.
2
Meyer, Robert J.
2
Mishra, Arul
2
Mishra, Himanshu
2
Morrison, Donald G.
2
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing research : JMR
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
81
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
40
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Lehrbuch
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Organisation und praktische Anwendung
21
Springer eBook Collection
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
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ECONIS (ZBW)
204
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204
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1
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
2
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
3
The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail
;
Merunka, Dwight
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
Saved in:
4
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
5
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
6
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
7
Field experimentation in marketing research
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
Saved in:
8
The values and motivations behind sustainable fashion consumption
Lundblad, Louise
;
Davies, Iain A.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10011477183
Saved in:
9
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
10
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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