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~isPartOf:"European journal of operational research : EJOR"
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Lieferkette
255
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European journal of operational research : EJOR
Journal of business research : JBR
2,409
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1,674
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
715
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637
International journal of hospitality management
611
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607
Journal of the Academy of Marketing Science
592
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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International Marketing Review
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of Services Marketing
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Journal of marketing communications
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The service industries journal
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The journal of services marketing
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Asia Pacific journal of marketing and logistics
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Strategic Direction
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International Journal of Bank Marketing
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ECONIS (ZBW)
551
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1
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551
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1
Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers
Singh, Ashutosh
;
Sajeesh, S.
;
Bhardwaj, Pradeep
- In:
European journal of operational research : EJOR
318
(
2024
)
1
,
pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
Saved in:
2
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
3
Manufacturer's choice of online selling format in a dual-channel supply chain with green products
Li, Jin
;
Wang, Haoyu
;
Shi, Victor
;
Sun, Qi
- In:
European journal of operational research : EJOR
318
(
2024
)
1
,
pp. 131-142
Persistent link: https://www.econbiz.de/10015047683
Saved in:
4
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
5
Managing conflicting revenue streams from advertisers and subscribers for online platforms
Li, Xin
;
Balasubramanian, Hari
;
Chen, Yan
;
Pang, Chuan
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 241-254
Persistent link: https://www.econbiz.de/10014456851
Saved in:
6
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
7
Sponsored data : a game-theoretic model with consumer multihoming behaviour
Wu, Jie
;
Li, Yunbing
;
Yu, Dong
;
Zha, Yong
- In:
European journal of operational research : EJOR
307
(
2023
)
2
,
pp. 731-744
Persistent link: https://www.econbiz.de/10014334936
Saved in:
8
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
9
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
10
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
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