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~subject:"Online reviews"
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Online reviews
Personalization
1,272
Personalisierung
1,169
Konsumentenverhalten
509
Consumer behaviour
507
Online retailing
394
Online-Handel
394
Electronic Commerce
289
E-commerce
280
Viral marketing
265
Virales Marketing
265
Data Mining
246
Data mining
246
Online-Marketing
214
Internet marketing
213
Social Web
213
Social web
213
Beziehungsmarketing
143
Relationship marketing
143
personalization
134
Customer satisfaction
94
Kundenzufriedenheit
94
Confidence
77
Vertrauen
77
Experiment
71
Theorie
71
Theory
69
Personality psychology
65
Persönlichkeitspsychologie
65
Artificial intelligence
63
Text
63
Internet
61
Künstliche Intelligenz
59
Datenschutz
56
Data protection
55
Digital platform
54
Digitale Plattform
54
Werbewirkung
48
Advertising effects
46
Hotel industry
45
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49
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1
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54
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54
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54
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English
54
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Chatterjee, Swagato
2
Dens, Nathalie
2
Kim, Jong Min
2
Kwok, Linchi
2
Moro, Sérgio
2
Pelsmacker, Patrick de
2
Rita, Paulo
2
Adjei, Mavis T.
1
Agnihotri, Raj
1
Agrawal, Shiv Ratan
1
Alarood, Ala Abdulsalam
1
Ali Ahani
1
Alsalem, Khalaf Okab
1
Alzahrani, Ahmed Omar
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Arcodia, Charles
1
Arji, Goli
1
Bagherzadeh, Ramin
1
Barnes, Stuart J.
1
Becker, João Luiz
1
Behr, Ariel
1
Bhattarai, Ashok
1
Biswas, Abhijit
1
Boonyanit Mathayomchan
1
Borghi, Matteo
1
Bose, Indranil
1
Cebollada, Javier
1
Chen, Kejia
1
Chen, Ning
1
Chen, Yen-liang
1
Cheng, Mingming
1
Coelho, Joana
1
Cui, Annie Peng
1
Dickinger, Astrid
1
Eisend, Martin
1
Farhang, Maryam
1
Friske, Wesley
1
Ghabban, Fahad
1
Goyal, Divesh
1
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International journal of hospitality management
7
Tourism management : research, policies, practice
7
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Tourism management perspectives : TMP
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of contemporary hospitality management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Electronic commerce research
1
Electronic commerce research and applications
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of bank marketing
1
International journal of production economics
1
Journal of business analytics
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Omega : the international journal of management science
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
54
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54
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1
Explaining reviewing effort : existing reviews as potential driver
Rohde, Christoph
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1169-1185
Persistent link: https://www.econbiz.de/10013463370
Saved in:
2
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
3
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
4
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
5
Do salespeople's online profile pictures predict the number of online reviews? : effect of a babyface
Yim, Alexis
;
Price, Bradley
;
Agnihotri, Raj
;
Cui, Annie Peng
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1886-1911
Persistent link: https://www.econbiz.de/10014342177
Saved in:
6
From star rating to sentiment rating : using textual content of online reviews to develop more effective reputation systems for peer-to-peer accommodation platforms
Zolbanin, Hamed M.
;
Wynn, Donald
- In:
Journal of business analytics
6
(
2023
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10014251110
Saved in:
7
Development of methodology for classification of user experience (UX) in online customer review
Son, Youngdoo
;
Kim, Wonjoon
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014261137
Saved in:
8
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
9
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
10
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
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