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~person:"Homburg, Christian"
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Search: subject:"product development"
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Produktentwicklung
14
New product development
13
Innovation
5
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4
Innovationsmanagement
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
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Product design
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Produktgestaltung
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Virtuelle Realität
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Absatzprognose
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Aesthetics
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Homburg, Christian
Herstatt, Cornelius
91
Brem, Alexander
39
Calantone, Roger J.
35
Di Benedetto, C. Anthony
35
Cooper, Robert G.
33
Ahmed, Shamsuddin
29
Taha, Zahari
29
Ale Ebrahim, Nader
24
Dayan, Mumin
24
Griffin, Abbie
24
Trott, Paul
24
Di Benedetto, Anthony
23
Eppinger, Steven D.
21
Gassmann, Oliver
21
Hultink, Erik J.
21
Lüthje, Christian
21
Song, Michael
21
Ulrich, Karl T.
21
Haapasalo, Harri
20
Kahn, Kenneth B.
20
Verworn, Birgit
20
Hippel, Eric von
19
Dahl, Darren W.
18
Lynn, Gary
18
Wu, Jie
18
Barczak, Gloria
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Leifer, Larry
16
Nagahira, Akio
16
Ofek, Elie
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Akgün, Ali E.
15
Goffin, Keith
15
Brettel, Malte
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Journal of Business Research
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Journal of business research : JBR
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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USB Cologne (EcoSocSci)
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Gestaltung von Teams in der Neuproduktentwicklung : eine empirische Untersuchung von Vertriebsintegration und internationaler Heterogenität
Sieberz, Isabell
-
2019
Persistent link: https://www.econbiz.de/10011955355
Saved in:
3
Kognitive Verzerrungen bei Managemententscheidungen : experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung
Weeth, Alexander
-
2018
Persistent link: https://www.econbiz.de/10011764228
Saved in:
4
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
5
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
6
Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
7
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
8
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
9
Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
Saved in:
10
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
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