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~subject:"Consumer behaviour"
~isPartOf:"Journal of retailing"
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Search: subject:"promotions"
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Consumer behaviour
Sales promotion
45
Verkaufsförderung
45
Konsumentenverhalten
22
Preismanagement
16
Pricing strategy
16
Einzelhandel
11
Retail trade
11
Einzelhandelspreis
10
Retail price
10
Rabatt
7
Rebate
7
USA
5
United States
5
Advertising effects
4
Ladengestaltung
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Store design
4
Werbewirkung
4
Advertising
3
Brand image
3
Brand management
3
Category Management
3
Category management
3
Distribution channel
3
Food retailing
3
Lebensmitteleinzelhandel
3
Markenführung
3
Markenimage
3
Price promotions
3
Pricing
3
Promotions
3
Theorie
3
Theory
3
Vertriebsweg
3
Werbung
3
Customer satisfaction
2
Deal proneness
2
Decision under uncertainty
2
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Breugelmans, Els
2
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2
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1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Bertini, Marco
1
Block, Lauren G.
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Cai, Jane Zhen
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Campo, Katia
1
Capizzani, Mario
1
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Choi, Sunhee
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1
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1
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1
Grewal, Dhruv
1
Han, Eunjoo
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1
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1
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Khouja, Moutaz
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Lu, Qiang
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Journal of retailing
Journal of retailing and consumer services
53
Journal of business research : JBR
28
Journal of promotion management : JPM
19
Journal of promotion management : innovations in planning and applied research
16
Journal of marketing
14
Journal of marketing research : JMR
13
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of Islamic marketing : JIMA
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
The journal of product & brand management
11
European journal of marketing : EJM
10
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
The journal of consumer marketing
7
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
International journal of contemporary hospitality management
6
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Quantitative marketing and economics : QME
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
The service industries journal
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of marketing management : MM
4
Journal of marketing research
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
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ECONIS (ZBW)
22
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1
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10
of
22
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1
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
The dark side of up-selling
promotions
: evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
4
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
5
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
6
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
7
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
8
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
9
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
10
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
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