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Sales promotion
1,188
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Malik, Garima
8
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7
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7
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Journal of retailing and consumer services
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Journal of business research : JBR
63
Journal of retailing
46
Journal of promotion management : JPM
43
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
Journal of the Academy of Marketing Science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Psychology & marketing
17
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
International journal of production economics
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of product & brand management
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International journal of hospitality management
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Quantitative marketing and economics : QME
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International journal of market research
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Asia Pacific journal of marketing and logistics
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The journal of consumer marketing
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The service industries journal
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Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
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Journal of revenue and pricing management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of industrial organization
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Journal of business economics : JBE
7
Journal of marketing research
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Marketing : ZFP ; journal of research and management
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The journal of personal selling & sales management : JPSSM
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American journal of agricultural economics
6
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
1,350
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1,350
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1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
Discriminatory trade
promotions
in consumer search markets
Janssen, Maarten C. W.
;
Reshidi, Edona
- In:
Marketing science
42
(
2023
)
2
,
pp. 401-422
Persistent link: https://www.econbiz.de/10014317109
Saved in:
4
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
5
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
6
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
7
From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
Saved in:
8
The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations
Lacohee, Hazel
;
Souchon, Anne
;
Dickenson, Peter
;
Krug, …
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 241-260
Persistent link: https://www.econbiz.de/10014584478
Saved in:
9
Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen
;
Seiler, Roger
;
Völkle, Melanie
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
Saved in:
10
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
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