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Consumer behaviour
8
Konsumentenverhalten
8
Direct marketing
6
Direktmarketing
6
USA
6
United States
6
Absatz
5
Sales
5
Bundling strategy
4
Ladengeschäft
4
Leistungsbündel
4
Retail outlet
4
Selling
3
Theorie
3
Theory
3
Verkauf
3
B-to-B-Marketing
2
Business-to-business marketing
2
Distribution channel
2
Einzelhandel
2
Estimation
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Marketing
2
Online retailing
2
Online-Handel
2
Retail trade
2
Sales promotion
2
Schätzung
2
Verkaufsförderung
2
Vertriebsweg
2
direct marketing
2
1990-2004
1
1993-2000
1
1993-2004
1
Advertising effects
1
Autocorrelation
1
Autokorrelation
1
Beziehungsmarketing
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Article
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English
20
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Homburg, Christian
2
Inman, J. Jeffrey
2
Avery, Jill
1
Bhowmick, Sandeep
1
Bijmolt, Tammo H. A.
1
Binken, Jeroen L. G.
1
Biswas, Abhijit
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Caravella, Mary
1
Chandon, Pierre
1
Chandy, Rajesh K.
1
Colm, Laura
1
Deighton, John
1
Epp, Amber M.
1
Ferraro, Rosellina
1
Gilbride, Timothy J.
1
Grayson, Kent
1
Grewal, Chruv
1
Gu, Xian
1
Guha, Abhijit
1
Harz, Nathalie
1
Hohenberg, Sebastian
1
Huang, Yanliu
1
Hui, Sam K.
1
Hutchinson, J. W.
1
Inman, Jeffrey
1
Jensen, Ove
1
Kannan, P. K.
1
Krohmer, Harley
1
Leeflang, Peter
1
Lund, Donald J.
1
Marinova, Detelina
1
Melville Stilley, Karen
1
Ordanini, Andrea
1
Osinga, Ernst C.
1
Patil, Ashutosh
1
Prabhu, Jaideep C.
1
Price, Linda L.
1
Reinartz, Werner J.
1
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Journal of marketing
SpringerLink / Bücher
141
Industrial marketing management : the international journal for industrial and high-tech firms
117
NBER working paper series
87
Journal of business research : JBR
84
Working paper / National Bureau of Economic Research, Inc.
83
NBER Working Paper
64
The international journal of bank marketing : IJBM
64
International journal of production economics
63
Journal of retailing and consumer services
62
International journal of electronic finance : IJEF
61
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Journal of payments strategy & systems
50
International journal of production research
46
European journal of operational research : EJOR
44
Discussion paper / Centre for Economic Policy Research
43
Journal of banking & finance
43
Journal of digital banking
43
Finance research letters
40
International journal of business information systems : IJBIS
39
Springer eBook Collection
39
Die Bank
38
Journal of financial services marketing : JFSM
38
Journal of financial economics
37
Health marketing quarterly
34
Research
34
Europäische Hochschulschriften / 5
33
Pacific-Basin finance journal
33
International journal of bank marketing
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
The journal of business & industrial marketing
31
Gabler Edition Wissenschaft
30
Springer eBook Collection / Business and Economics
29
International journal of industrial organization
28
Journal of financial services marketing
27
The journal of industrial economics
27
Journal of service management
26
The Oxford handbook of international trade law
26
Discussion papers / CEPR
25
International review of economics & finance : IREF
25
Technological forecasting & social change : an international journal
25
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ECONIS (ZBW)
20
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20
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date (oldest first)
1
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
How do specialized personal incentives enhance sales performance? : the benefits of steady sales growth
Patil, Ashutosh
;
Syam, Niladri
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011804091
Saved in:
5
Consumer evaluations of
sale
prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
6
The role of within-trip dynamics in unplanned versus planned purchase behavior
Gilbride, Timothy J.
;
Inman, J. Jeffrey
;
Melville …
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011485862
Saved in:
7
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.
;
Stremersch, Stefan
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
Saved in:
8
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
9
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
10
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
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