Search Results - subject:"schema congruity theory"

What drives new luxury consumption? : application of schema congruity theory and heuristic systematic framework

Soni, Nitin; Kumar, Sushant - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2213-2233

Persistent link: https://www.econbiz.de/10015210751

More than meets the eye : hidden messages in the attribution of human-like values to product categories

Ye, Sheng; Sneddon, Joanne; Bardi, Anat; Levontin, Liat; … - In: European journal of marketing 58 (2024) 5, pp. 1323-1351

Persistent link: https://www.econbiz.de/10015047518

What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework

Soni, Nitin; Kumar, Sushant - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 9, pp. 2213-2233

brands. Design/methodology/approach The theoretical underpinnings of the schema congruity theory and heuristic systematic …

Persistent link: https://www.econbiz.de/10015340877

The interaction effect of endorser type and destination stereotype on destination evaluation

Li, Fangxuan; Zhou, Zhiqun - In: Journal of travel and tourism marketing 40 (2023) 9, pp. 878-893

Persistent link: https://www.econbiz.de/10014513597

Strengthening sponsorship fit : testing for the influence of sponsor category and national culture

Rajabi, Asieh Ghorbanian; Martinent, Guillaume; … - In: Journal of international consumer marketing 35 (2023) 2, pp. 234-255

Persistent link: https://www.econbiz.de/10014321469

Something underneath? : using a within-subjects design to examine schema congruity theory at an individual level

Gao, Xin; Hooge, Ilona E. de; Fischer, Arnout R. H. - In: Journal of retailing and consumer services 68 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013366244

SCHEMA CONGRUITY - A BASIS FOR EVALUATING AMBIENT ADVERTISING EFFECTIVENESS

Alina, Jurca Maria; Ioan, Plăiaș - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1765-1774

solution to the increasing clutter from the media. This study draws on the schema congruity theory to offer a better …. According to schema congruity theory information perceived as schema congruent offers a confortable feeling of familiarity and …

Persistent link: https://www.econbiz.de/10010685530

Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type

Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61

Persistent link: https://www.econbiz.de/10011500436