//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"segmentation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market segmentation
19
Marktsegmentierung
19
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Relationship marketing
7
Target group
5
Zielgruppe
5
segmentation
5
Cluster analysis
4
Clusteranalyse
4
Erfolgsfaktor
3
International market segmentation
3
Internationale Marktsegmentierung
3
Social Web
3
Social web
3
Strategic management
3
Strategisches Management
3
Success factor
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Consumer behaviour
2
Customer integration
2
Konsumentenverhalten
2
Kundenintegration
2
Lieferantenmanagement
2
Marketing theory
2
Marketingtheorie
2
Social Marketing
2
Social marketing
2
Students
2
Studierende
2
Supplier relationship management
2
Value creation
2
business markets
2
marketing strategy
2
Achievement orientation
1
Algorithm
1
Automobilzulieferindustrie
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
25
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
26
Author
All
Simkin, Lyndon
4
Diamantopoulos, Adamantios
3
Dibb, Sally
2
Foedermayr, Eva K.
2
Haverila, Matti
2
Rundle-Thiele, Sharyn
2
Weinstein, Art
2
Agnihotri, Arpita
1
Ashill, Nicholas
1
Attia, Samaa Taher
1
Bettiga, Debora
1
Brotspies, Herbert
1
Brouthers, Lance Eliot
1
Canhoto, Ana Isabel Domingos
1
Canniford, Robin
1
Casidy, Riza
1
Champion, Donna
1
Clark, Moira
1
Dietrich, Timo
1
Fennemore, Paul
1
Finsterwalder, Jörg
1
Foedermayr, Eva
1
Hooley, Graham
1
Ibrahim, Ali
1
Jaber, Faten
1
Keivanpour, Samira
1
Kimiagari, Salman
1
Kitunen, Anna
1
Knox, Kathy
1
Komura, Ayuko
1
Kubacki, Krzysztof
1
Kupplerwieser, Volker G.
1
Lamberti, Lucio
1
Mangram, Myles Edwin
1
Noy, Eli
1
Raafat, Feraidoon
1
Ragland, Charles B.
1
Rod, Michel
1
Saker, Jim
1
Sciglimpaglia, Donald
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Discussion paper series / IZA
124
Journal of retailing and consumer services
64
Young consumers : insight and ideas for responsible marketers
64
Discussion paper / Centre for Economic Policy Research
63
NBER working paper series
63
Working paper / National Bureau of Economic Research, Inc.
63
SpringerLink / Bücher
61
IZA Discussion Paper
58
Europäische Hochschulschriften / 5
55
Journal of business research : JBR
52
ILO Working Papers
49
NBER Working Paper
49
IMF Working Papers
48
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
44
IZA Discussion Papers
40
CESifo working papers
39
Journal of advertising research
37
IMF Staff Country Reports
36
Journal of advertising : official publication of the American Academy of Advertising
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing Science
31
Post-Print / HAL
30
Applied economics
29
Psychology & marketing
29
Journal of revenue and pricing management
28
Journal of vacation marketing : an international journal
28
International journal of consumer studies
27
Marketing intelligence & planning
27
The journal of consumer marketing
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Discussion papers / CEPR
24
Feminist economics
24
Journal of hospitality marketing & management
24
Tourism analysis : an interdisciplinary tourism & hospitality journal
24
Working paper
24
European journal of marketing : EJM
23
Discussion paper
22
Economics letters
22
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Integrating dynamic
segmentation
and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
2
Freemium marketing : use of demand-side research in market
segmentation
strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
3
Working within resource constraints : a qualitative
segmentation
study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
4
Rethinking business
segmentation
: a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
5
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
6
Developing a high-performance clustering framework for global market
segmentation
and strategic profiling
Kimiagari, Salman
;
Keivanpour, Samira
;
Haverila, Matti
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 93-116
Persistent link: https://www.econbiz.de/10012484042
Saved in:
7
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
8
Market
segmentation
strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
Saved in:
9
Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab
;
Bettiga, Debora
;
Lamberti, Lucio
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
Saved in:
10
A taxonomy of prestige-seeking university students : strategic insights for higher education
Casidy, Riza
;
Wymer, Walter
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10011861431
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->