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~subject:"Sozialer Wandel"
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Sozialer Wandel
Social marketing
1,276
Social Marketing
1,219
Konsumentenverhalten
269
Consumer behaviour
267
Soziomarketing
218
social marketing
192
USA
121
Behavioral economics
118
Verhaltensökonomik
117
United States
116
Gesundheitsvorsorge
106
Marketing
103
Werbewirkung
103
Advertising effects
102
Preventive care
102
Marketingmanagement
88
Marketing management
86
Corporate social responsibility
81
Corporate Social Responsibility
80
Deutschland
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Germany
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Health
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Theory
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Theorie
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Social web
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Jugendliche
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Australia
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Australien
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Feldforschung
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Brennan, Linda
4
Dibb, Sally
3
Previte, Josephine
3
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2
Binney, Wayne
2
Carrigan, Marylyn
2
Chatzidakis, Andreas
2
Eagle, Lynne C.
2
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2
Hamby, Anne
2
Pierce, Meghan
2
Aleti, Torgeir
1
Balaji, M. S.
1
Ballantine, Paul W.
1
Basil, Michael
1
Berezan, Orie
1
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1
Bádéjọ́, Folúké
1
Dahl, Stephan
1
Daniloski, Kim
1
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1
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1
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1
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1
Jewell, Robert D.
1
Jiang, Yangyang
1
Kapoor, Payal S.
1
Kemper, Joya
1
Kemper, Joya A.
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Macro-social marketing insights : systems thinking for wicked problems
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Social marketing and behaviour change : models, theory and applications
2
Advances in public policy and administrations (APPA) book series
1
Asia-Pacific journal of management research and innovation
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Collective creativity for responsible and sustainable business practice
1
European journal of marketing
1
ICT management in non-profit organizations
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advances in management research : JAMR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of social marketing : JSOCM
1
Marketing theory
1
Premier reference source
1
Sustainable development ; Volume 2
1
The SAGE handbook of social marketing
1
Theory, methodology, practice
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1
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ECONIS (ZBW)
42
OLC EcoSci
1
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1
Addressing food waste with a socio-cultural approach to
social
marketing
Sutinen, Ulla-Maija
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 256-274
Persistent link: https://www.econbiz.de/10013274479
Saved in:
2
Can
social
marketing
be the key to social change in India?
Mathur, Mahima
;
Swami, Sanjeev
- In:
Journal of advances in management research : JAMR
20
(
2023
)
2
,
pp. 310-328
Persistent link: https://www.econbiz.de/10014305245
Saved in:
3
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
4
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
5
"Give it up!" : a macro-
social
marketing
approach to India's clean cooking fuel access
Jagadale, Sujit Raghunathrao
;
Kemper, Joya
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10013389047
Saved in:
6
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
7
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
8
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
9
Socio-technical transitions and institutional change : addressing obesity through macro-
social
marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Saved in:
10
Co-creating social change using human-centered design
Hamby, Anne
;
Pierce, Meghan
;
Daniloski, Kim
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 149-168)
.
2020
Persistent link: https://www.econbiz.de/10012112244
Saved in:
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