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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"sponsorship"
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Sponsorship
836
Sponsoring
832
Sportmarketing
294
Sports marketing
294
Consumer behaviour
242
Konsumentenverhalten
242
Sport
207
Sports
205
Sport event
155
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155
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139
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139
Professional sports
135
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135
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125
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125
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114
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114
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110
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110
sponsorship
106
Marketing management
77
Marketingmanagement
77
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76
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76
Internet marketing
65
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65
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59
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59
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56
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56
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51
Sportorganisation
51
Advertising
49
Werbung
49
Social Web
39
Social web
39
Relationship marketing
38
Beziehungsmarketing
37
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Article
855
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9
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Aufsatz in Zeitschrift
Article in journal
864
Aufsatz im Buch
223
Book section
223
Graue Literatur
152
Non-commercial literature
152
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146
Thesis
114
Collection of articles of several authors
84
Sammelwerk
84
Working Paper
73
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68
Case study
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Fallstudie
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Aufsatzsammlung
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Konferenzschrift
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Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
12
Mazodier, Marc
11
Breuer, Christoph
10
Grohs, Reinhard
10
Scheinbaum, Angeline Close
10
Lacey, Russell
9
O'Reilly, Norm
9
Astous, Alain d'
8
Biscaia, Rui
8
Bruhn, Manfred
8
Koronios, Konstantinos
8
Meenaghan, John A.
8
Ko, Yong Jae
7
Kwak, Dae Hee
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Johnston, Margaret A.
6
Rumpf, Christopher
6
Ryan, Annmarie
6
Woisetschläger, David
6
Boronczyk, Felix
5
Chien, P. Monica
5
Dimitropoulos, Panagiotis
5
Hermanns, Arnold
5
Kim, Yu Kyoum
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Schnittka, Oliver
5
Séguin, Benoit
5
Tyler, B. David
5
Walkup, Brian R.
5
Weeks, Clinton S.
5
Westberg, Kate
5
Woratschek, Herbert
5
Backhaus, Christof
4
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International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
40
European Sport management quarterly : ESMQ
27
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Journal of advertising research
17
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of business & industrial marketing
11
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
The journal of product & brand management
5
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Sport, Business and Management : an international journal ; SBM
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Academy of Management journal : AMJ
3
Applied economics
3
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ECONIS (ZBW)
864
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1
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864
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Date (oldest first)
1
Guidelines for
sponsorship
signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked
sponsorship
event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
4
Effectiveness of
sponsorship
type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
5
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport
sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
6
A systematic literature review of charity sport event
sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
7
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
8
Asymmetric interstate solidarity and return
sponsorship
Milazzo, Eleonora
- In:
Journal of common market studies : JCMS
61
(
2023
)
5
,
pp. 1179-1193
Persistent link: https://www.econbiz.de/10014364769
Saved in:
9
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
10
Sponsorship
activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
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