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~subject:"Internet marketing"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Technological forecasting & social change : an international journal"
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Internet marketing
Online-Marketing
164
Social Web
118
Social web
118
Consumer behaviour
77
Konsumentenverhalten
77
Online retailing
54
Online-Handel
54
Social media
34
Viral marketing
33
Virales Marketing
33
E-commerce
31
Electronic Commerce
31
Beziehungsmarketing
22
Relationship marketing
22
Social network
21
Soziales Netzwerk
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Website
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Advertising effects
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Werbewirkung
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Advertising
12
Brand management
12
Markenführung
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Social relations
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Soziale Beziehungen
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Werbung
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Internet
9
Customer satisfaction
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Data Mining
7
Data mining
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Firm performance
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KMU
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SME
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Benitez, Jose
3
Kaur, Puneet
3
Warkentin, Merrill
3
Barnes, Stuart J.
2
Bose, Indranil
2
Cao, Huanhuan
2
Dhir, Amandeep
2
Divakaran, Pradeep Kumar Ponnamma
2
Dong, John Qi
2
Hung, Shiu-Wan
2
Li, Dahui
2
Li, Xiaolin
2
Li, Yung-Ming
2
Lin, Lien-Fa
2
Mai, Feng
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Nicolas-Sans, Ruben
2
Osei-Frimpong, Kofi
2
Talwar, Shalini
2
Tandon, Anushree
2
Wu, Chaojiang
2
Wu, Ji
2
Wu, Yi
2
Yan, Zhijun
2
Yu, Jie
2
Zhang, Dongsong
2
Zheng, Chundong
2
Ahammad, Mohammad F.
1
Akrout, Houcine
1
Akula, Vasudeva
1
Allison, Thomas H.
1
Amirkhanpour, Monaliz
1
Aracil-Jordá, Jorge
1
Ba, Sulin
1
Bachnik, Katarzyna
1
Bahri, Shamshul
1
Balaji, M. S.
1
Balci, Gökcay
1
Bang, Nguyen
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Technological forecasting & social change : an international journal
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
59
Cogent business & management
58
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
164
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Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
2
Revisiting TAM2 in behavioral
targeting
advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
3
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
Saved in:
4
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
5
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
6
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
7
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
8
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
9
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
Saved in:
10
Mapping social media engagement in the food supply chain
Luo, Na
;
Wu, Sihong
;
Liu, Yanping
;
Feng, Zhangwei
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014441532
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