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Nonprofit marketing
30
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Journal of marketing for higher education
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
International journal of nonprofit & voluntary sector marketing
26
Nonprofit marketing : sectoral applications
16
Journal of philanthropy and marketing
15
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
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ECONIS (ZBW)
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1
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
2
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
3
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
4
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
5
Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard
;
Lettice, Fiona
;
Nadeau, John
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
Saved in:
6
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
7
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
8
Assessing university brand personality through logos : an analysis of the use of academics and athletics in university branding
Watkins, Brandi A.
;
Gonzenbach, William J.
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10009783342
Saved in:
9
The communication of global citizenship through public service announcements : a US study
Clayton, Michael J.
;
Cavanagh, Kevin V.
;
Hettche, Matt
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009783343
Saved in:
10
An Aristotelian model for ethical higher education marketing : the role of practical wisdom
Gibbs, Paul
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009409030
Saved in:
11
Viewing international students as state stimulus potential : current perceptions and future possibilities
Owens, Deborah L.
;
Srivastava, Prashant
;
Feerasta, Aniqa
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009409032
Saved in:
12
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
13
Academic Visual Identity (AVI) : an act of symbolic leadership
Masiki, Trent
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10009295470
Saved in:
14
International student destination choice : the influence of home campus experience on the decision to consider branch campuses
Wilkinson, Stephen
;
Huisman, Jeroen
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 61-83
Persistent link: https://www.econbiz.de/10009295471
Saved in:
15
Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim
;
Callahan, Thomas
;
Scott, Crystal J.
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
Saved in:
16
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
17
Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios
;
Zinck Stagno, Marc
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
Saved in:
18
On using humor to market higher education : at whose expense is the clowning? Jason Johnson
Johnson, Jason
- In:
Journal of marketing for higher education
20
(
2010
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10008859427
Saved in:
19
Customer prioritization in higher education : targeting "right" students for long-term profitability
Harrison-Walker, L. Jean
- In:
Journal of marketing for higher education
20
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10008859429
Saved in:
20
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.
;
Oliveira Mota, Márcio de
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
Saved in:
21
The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A.
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 135-143
Persistent link: https://www.econbiz.de/10008653904
Saved in:
22
Branding MBA programs : the use of target market desired outcomes for effective brand positioning
Heslop, Louise A.
;
Nadeau, John
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 85-117
Persistent link: https://www.econbiz.de/10008653906
Saved in:
23
Contextual influences : building brand community in large and small colleges
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008653910
Saved in:
24
Using institutional selection factors to develop recruiting profiles : marketing small, private colleges and universities to prospective student athletes
Johnson, Gary R.
;
Jubenville, Colby
;
Goss, Benjamin
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10003865234
Saved in:
25
A longitudinal study of changes in marketing practices at private Christian colleges
Schee, Brian A.Vander
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 26-37
Persistent link: https://www.econbiz.de/10003865240
Saved in:
26
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
27
An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M.
- In:
Journal of marketing for higher education
19
(
2009
)
2
,
pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
Saved in:
28
Using the process of disruption to find new markets and to develop new marketing programs for management education
Somers, Mark John
- In:
Journal of marketing for higher education
19
(
2009
)
2
,
pp. 166-178
Persistent link: https://www.econbiz.de/10003946594
Saved in:
29
Factors influencing Word-of-mouth recommendations by MBA students : an examination of school quality, educational outcomes, and value of the MBA
Bruce, Grady
;
Edgington, Rachel
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10003777866
Saved in:
30
Positioning in market space : the evaluation of Swedish universities' online brand personalities
Opoku, Robert A.
;
Hultman, Magnus
;
Saheli-Sangari, Esmail
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 124-144
Persistent link: https://www.econbiz.de/10003777882
Saved in:
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