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~subject:"Public relations"
~subject:"Persönlichkeitspsychologie"
~isPartOf:"Journal of marketing communications"
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Public relations
Persönlichkeitspsychologie
Öffentlichkeitsarbeit
32
Corporate Social Responsibility
14
Corporate social responsibility
14
Corporate reputation
12
Firmenimage
12
Stakeholder
9
Consumer behaviour
8
Konsumentenverhalten
8
Communication
7
Kommunikation
7
Marketing management
7
Marketingmanagement
7
Social Web
6
Social web
6
social media
5
CSR communication
4
Corporate culture
4
Internet marketing
4
Online-Marketing
4
Unternehmenskultur
4
Advertising
3
Beziehungsmarketing
3
Confidence
3
Crisis management
3
Krisenmanagement
3
Relationship marketing
3
Vertrauen
3
corporate communication
3
public relations
3
Advertising effects
2
Brand architecture
2
Brand management
2
CSR
2
Großbritannien
2
Internal communication
2
Interne Kommunikation
2
Markenarchitektur
2
Markenführung
2
Personality psychology
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31
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32
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32
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1
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1
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1
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1
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English
32
Author
All
Ferguson, Mary Ann
3
Melewar, T. C.
3
Bang, Nguyen
2
Pang, Augustine
2
Podnar, Klement
2
Shin, Wonsun
2
Song, Baobao
2
Tam, Lisa
2
Akusua Agyapomaa Obeng, Samuela
1
Anani-Bossman, Albert
1
Atkinson, Lucy
1
Bailey, Ainsworth Anthony
1
Bartholmé, Roland H.
1
Basar, Berna
1
Basile, Kelly
1
Biraghi, Silvia
1
Boenigk, Michael
1
Bolhuis, Wendy
1
Borden, Jonathan
1
Bosch, Annette L. M. van den
1
Buchanan-Oliver, Margo
1
Bögel, Paula Maria
1
Chen, Cheng-Hao Steve
1
Cho, Moonhee
1
Colliander, Jonas
1
Dahlén, Micael
1
Dinnie, Keith
1
Einwiller, Sabine A.
1
Elving, Wim J. L.
1
Erlandsson, Susanna
1
Fitzgerald, Emma May
1
Foroudi, Pantea
1
Gambetti, Rossella Chiara
1
Goodlich, Hayley
1
Gregory, Anne
1
Grunig, James E.
1
Hall, Jeffrey A.
1
Han, Sung Ho
1
Ho, Benjamin
1
Japutra, Arnold
1
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Published in...
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Journal of marketing communications
Corporate communications : an international journal
191
Journal of communication management : an international journal
143
Journal of business ethics : JOBE
87
SpringerLink / Bücher
84
Journal of business research : JBR
77
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Journal of accounting & economics
44
Corporate social responsibility and environmental management
43
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Exploring public relations
30
Research
30
Management communication quarterly : an international journal
29
Europäische Hochschulschriften / 5
28
Journal of accounting and public policy
28
Business strategy and the environment
27
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Springer eBook Collection
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
European journal of marketing : EJM
20
Journal of business strategy
20
Nonprofit-PR
20
Public Relations
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
Business horizons
18
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ECONIS (ZBW)
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1
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
2
The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
Saved in:
3
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
4
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
In search of communication excellence : public relations' value, empowerment, and structure in strategic management
Tam, Lisa
;
Kim, Jeong-Nam
;
Grunig, James E.
;
Hall, …
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10012872755
Saved in:
7
Multiple instances of negative publicity : the role of publicity domain similarity
Basar, Berna
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10013371054
Saved in:
8
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
9
The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Park, Sun-Young
;
Cho, Moonhee
;
Kim, Soojin
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 365-388
Persistent link: https://www.econbiz.de/10012515868
Saved in:
10
Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
Saved in:
11
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
Saved in:
12
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
13
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
14
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
Saved in:
15
Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo
;
Park, Hanna
;
Kim, Jwa K.
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
Saved in:
16
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
17
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
18
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
19
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
20
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
21
Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
Saved in:
22
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
23
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
24
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
25
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
26
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
27
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
28
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
Einwiller, Sabine A.
;
Boenigk, Michael
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 335-361
Persistent link: https://www.econbiz.de/10009673793
Saved in:
29
Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Gregory, Anne
;
Watson, Tom
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003788445
Saved in:
30
Special issue: Communicating corporate social responsibility
Podnar, Klement
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003767487
Saved in:
31
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
32
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
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