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~isPartOf:"The Routledge companion to advertising and promotional culture"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of Islamic marketing"
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Green marketing
14
Öko-Marketing
14
Consumer behaviour
11
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9
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7
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The Routledge companion to advertising and promotional culture
Journal of global marketing
Journal of Islamic marketing
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
Cogent business & management
12
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Driving green consumerism through strategic sustainability marketing
4
International journal of advertising : the quarterly review of marketing communications
4
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ECONIS (ZBW)
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1
Factors influencing Muslim Generation Z consumers' purchase intention of environmentally friendly halal cosmetic products
Irfany, Mohammad Iqbal
;
Khairunnisa, Yusniar
;
Tieman, Marco
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 221-243
Persistent link: https://www.econbiz.de/10014451926
Saved in:
2
Young Muslim consumers' attitude towards green plastic products : the role of environmental concern, knowledge of the environment and religiosity
Suhartanto, Dwi
;
Mohd Suki, Norazah
;
Najib, Mukhamad
; …
- In:
Journal of Islamic marketing
14
(
2023
)
12
,
pp. 3168-3185
Persistent link: https://www.econbiz.de/10014451807
Saved in:
3
Islamic religiosity and green purchase intention : a perspective of food selection in millennials
Alotaibi, Adel
;
Abbas, Aamir
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2323-2342
Persistent link: https://www.econbiz.de/10014362552
Saved in:
4
Factors influencing green purchase behavior among millennials : the moderating role of religious values
Muhammad Asif Qureshi
;
Khaskheli, Asadullah
;
Qureshi, …
- In:
Journal of Islamic marketing
14
(
2023
)
6
,
pp. 1417-1437
Persistent link: https://www.econbiz.de/10014314569
Saved in:
5
The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene
;
Shukla, Amit
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
Saved in:
6
Elucidating green branding among Muslim consumers : the nexus of green brand love, image, trust and attitude
Salehzadeh, Reza
;
Sayedan, Maryam
;
Mirmehdi, Seyed Mehdi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 250-272
Persistent link: https://www.econbiz.de/10013536382
Saved in:
7
Investigating female shoppers' attitude and purchase intention toward green cosmetics in South Africa
Shimul, Anwar Sadat
;
Cheah, Isaac
;
Khan, Basheera Bibi
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012821771
Saved in:
8
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products
Hosseinikhah Choshaly, Sahar
;
Marva Mirabolghasemi
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 997-1015
Persistent link: https://www.econbiz.de/10013278919
Saved in:
9
Impact of green consumption value, and context-specific reasons on green purchase intentions : a behavioral reasoning theory perspective
Chatterjee, Swetarupa
;
Sreen, Naman
;
Sadarangani, Pradip H.
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 285-305
Persistent link: https://www.econbiz.de/10013361611
Saved in:
10
Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment
Marzouk, Omneya A.
;
Mahrous, Abeer A.
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 335-353
Persistent link: https://www.econbiz.de/10012313051
Saved in:
11
Young consumer's green purchasing behavior : opportunities for green marketing
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
- In:
Journal of global marketing
31
(
2018
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011963137
Saved in:
12
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
13
Behind the green curtain : constructing the green consumer with contemporary environmental advertising
Connolly-Ahern, Colleen
;
Ahern, Lee
- In:
The Routledge companion to advertising and promotional …
,
(pp. 420-434)
.
2013
Persistent link: https://www.econbiz.de/10010197427
Saved in:
14
The "crying Indian," corporations, and environmentalism : a half-century of struggle over environmental messaging
Andersen, Robin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 403-419)
.
2013
Persistent link: https://www.econbiz.de/10010197429
Saved in:
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