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Absatz
46
USA
15
Absatzplanung
3
Einzelhandel
3
Handel
3
Marketing management
3
Marketingmanagement
3
Sales
3
Vereinigte Staaten
3
Absatzpolitik
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Absatzpsychologie
2
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2
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2
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2
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2
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2
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2
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2
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Absatz Franchising
1
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1
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1
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Ausland
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Aussenpolitik
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B-to-B-Marketing
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Balancing supply and demand
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Business-to-business marketing
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Business-to-business sales
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English
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Cravens, David W.
3
Bennett, Roger C.
2
Berry, Leonard L.
2
Cooper, Robert G.
2
Parasuraman, A.
2
Ackerman, Kenneth B.
1
Benson, George
1
Cardozo, Richard
1
Cavusgil, S. Tamer
1
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Cook, Victor
1
Cotham, James C.
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Cron, William
1
Cross, James C.
1
Cuming, Pamela
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Dalrymple, Douglas J.
1
Dalton, Catherine M.
1
Dawson, Leslie M.
1
Day, George S.
1
Day, Ralph L.
1
Dingus, Rebecca
1
Friedman, Hershey
1
Gilliatt, Neal
1
Gresham, Larry G.
1
Henderson Britt, Steuart
1
Hoyle, Jeffrey
1
Jeffries jr., Robert S.
1
Kerin, Roger A.
1
Kiel, Geoffrey
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Lovelock, Christopher H.
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Magrath, A. J.
1
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Michaels, Edward G.
1
Michman, Roland D.
1
Morris, Michael H.
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Oresman, Stephen B.
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Business horizons
Journal of marketing
53
Working paper / National Bureau of Economic Research, Inc.
39
NBER working paper series
30
Journal of business research : JBR
29
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
28
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
27
NBER Working Paper
26
Esomar congress
24
Europäische Hochschulschriften / 5
22
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
22
International journal of forecasting
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Advances in business and management forecasting
19
European journal of marketing : EJM
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
Arbeitspapier / Institut für Marketing, Universität Mannheim
17
IO-Management-Zeitschrift
16
IO : Management-Zeitschrift industrielle Organisation
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Jahrbuch der Absatz- und Verbrauchsforschung
15
Marketing : ZFP ; journal of research and management
15
Combined proceedings (Spring Conference + Fall Conference)
14
Journal of business economics : JBE
14
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
14
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
13
European journal of operational research : EJOR
13
International journal of production economics
13
Series / American Marketing Association
13
Small industry bulletin for Asia and the Pacific
13
SpringerLink / Bücher
13
California management review
12
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
12
Der Betriebswirt : Management in Wissenschaft und Praxis
12
International marketing strategy
12
Zeitschrift für Organisation : ZO ; Z für O ; neue Betriebswirtschaft
12
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
12
Absatzwirtschaft
11
Agrarmärkte & [und] Agrarmarketing : Strategien im grünen Markt. Hrsg. zum 60. Geburtstag von Helmut Fahrnschon
11
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1
Women count : perceptions of forecasting in sales
Wilson, J. Holton
;
Dingus, Rebecca
;
Hoyle, Jeffrey
- In:
Business horizons
63
(
2020
)
5
,
pp. 637-646
Persistent link: https://www.econbiz.de/10012301447
Saved in:
2
The game plan for aligning the organization
Wagner, Stephan M.
;
Ullrich, Kristoph K. R.
;
Transchel, …
- In:
Business horizons
57
(
2014
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010358727
Saved in:
3
It's all about sales
Dalton, Catherine M.
- In:
Business horizons
52
(
2009
)
3
,
pp. 205-207
Persistent link: https://www.econbiz.de/10003856301
Saved in:
4
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
5
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Saved in:
6
New selling methods are changing industrial sales management
Cardozo, Richard
;
Shipp, Shannon
- In:
Business horizons
30
(
1987
)
5
,
pp. 23-28
Persistent link: https://www.econbiz.de/10003510221
Saved in:
7
Service marketing and franchising : a practical business marriage
Cross, James C.
;
Walker, Bruce J.
- In:
Business horizons
30
(
1987
)
6
,
pp. 50-58
Persistent link: https://www.econbiz.de/10003520912
Saved in:
8
The consequentiality index : the key to marketing success
Naimark, George M.
- In:
Business horizons
29
(
1986
)
1
,
pp. 39-40
Persistent link: https://www.econbiz.de/10003637732
Saved in:
9
Marketing's promise for hospitals
Cavusgil, S. Tamer
- In:
Business horizons
29
(
1986
)
5
,
pp. 71-76
Persistent link: https://www.econbiz.de/10003509821
Saved in:
10
War in the marketplace
Cohen, William A.
- In:
Business horizons
29
(
1986
)
2
,
pp. 10-20
Persistent link: https://www.econbiz.de/10003515109
Saved in:
11
When marketing services, 4 Ps are not enough
Magrath, A. J.
- In:
Business horizons
29
(
1986
)
3
,
pp. 44-50
Persistent link: https://www.econbiz.de/10003624379
Saved in:
12
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
Saved in:
13
The chief marketing officer : a maverick whose time has come
Gilliatt, Neal
;
Cuming, Pamela
- In:
Business horizons
29
(
1986
)
1
,
pp. 41-48
Persistent link: https://www.econbiz.de/10003520930
Saved in:
14
Relationship retailing: transforming customers into clients
Berry, Leonard L.
;
Gresham, Larry G.
- In:
Business horizons
29
(
1986
)
6
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003500741
Saved in:
15
Is the cold war a marketing problem?
Morris, Michael H.
- In:
Business horizons
28
(
1985
)
6
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
Saved in:
16
The collaborative approach to marketing
Rosenberg, Larry J.
;
West, James H. van
- In:
Business horizons
27
(
1984
)
6
,
pp. 29-35
Persistent link: https://www.econbiz.de/10003664506
Saved in:
17
Balancing dominance : diagnosing the buyer-supplier relationship
Watson, Craig M.
- In:
Business horizons
27
(
1984
)
5
,
pp. 62-65
Persistent link: https://www.econbiz.de/10003704282
Saved in:
18
Technology and marketing: the magic mix?
Kiel, Geoffrey
- In:
Business horizons
27
(
1984
)
3
,
pp. 7-14
Persistent link: https://www.econbiz.de/10003600998
Saved in:
19
New directions for lifestyle behavior patterns
Michman, Roland D.
- In:
Business horizons
27
(
1984
)
4
,
pp. 59-64
Persistent link: https://www.econbiz.de/10003632259
Saved in:
20
Pricing as creative marketing
Nagle, Thomas
- In:
Business horizons
26
(
1983
)
4
,
pp. 14-19
Persistent link: https://www.econbiz.de/10003638461
Saved in:
21
Consumer promotions in service marketing
Lovelock, Christopher H.
;
Quelch, John A.
- In:
Business horizons
26
(
1983
)
3
,
pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
Saved in:
22
Strategic marketing's new challenge
Cravens, David W.
- In:
Business horizons
26
(
1983
)
2
,
pp. 18-24
Persistent link: https://www.econbiz.de/10003519766
Saved in:
23
Service firms need marketing skills
Parasuraman, A.
;
Berry, Leonard L.
;
Zeithaml, Valerie A.
- In:
Business horizons
26
(
1983
)
6
,
pp. 28-31
Persistent link: https://www.econbiz.de/10003500750
Saved in:
24
A different approach to retail sales analysis
Weymes, Ed
- In:
Business horizons
25
(
1982
)
2
,
pp. 66-74
Persistent link: https://www.econbiz.de/10003706148
Saved in:
25
Marketing muscle
Michaels, Edward G.
- In:
Business horizons
25
(
1982
)
3
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003631672
Saved in:
26
Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Saved in:
27
The misuse of marketing: an American tragedy
Bennett, Roger C.
;
Cooper, Robert G.
- In:
Business horizons
24
(
1981
)
6
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
Saved in:
28
Ten distribution myths
Pearson, Michael M.
- In:
Business horizons
24
(
1981
)
3
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003649065
Saved in:
29
Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C.
- In:
Business horizons
23
(
1980
)
3
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
Saved in:
30
Futuristics: reducing marketing myopia
Friedman, Hershey
- In:
Business horizons
23
(
1980
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10003553475
Saved in:
31
Wage levels and sales productivity
Dalrymple, Douglas J.
;
Stephenson, P. Ronald
;
Cron, William
- In:
Business horizons
23
(
1980
)
6
,
pp. 57-60
Persistent link: https://www.econbiz.de/10003519673
Saved in:
32
Beyond the marketing concept
Bennett, Roger C.
;
Cooper, Robert G.
- In:
Business horizons
22
(
1979
)
3
,
pp. 76-83
Persistent link: https://www.econbiz.de/10001891611
Saved in:
33
When do the interests of academics and managers converge?
Day, George S.
- In:
Business horizons
22
(
1979
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
Saved in:
34
Is it time to discard the marketing concept?
Sachs, William S.
;
Benson, George
- In:
Business horizons
21
(
1978
)
4
,
pp. 68-74
Persistent link: https://www.econbiz.de/10002735966
Saved in:
35
Cannibalism and new product development
Kerin, Roger A.
- In:
Business horizons
21
(
1978
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10002219426
Saved in:
36
Physical distribution : a new business revolution
Ackerman, Kenneth B.
- In:
Business horizons
17
(
1974
)
5
,
pp. 63-66
Persistent link: https://www.econbiz.de/10001804815
Saved in:
37
Round 2 in international business
Vogel, Peter P.
- In:
Business horizons
11
(
1968
)
4
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
Saved in:
38
How Weberʹs law ca be applied to marketing
Henderson Britt, Steuart
- In:
Business horizons
18
(
1975
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003575835
Saved in:
39
Computers pay off in making
Cook, Victor
- In:
Business horizons
15
(
1972
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10003518524
Saved in:
40
The case for personal selling : some retailing myths exploded
Cotham, James C.
- In:
Business horizons
11
(
1968
)
2
,
pp. 75-80
Persistent link: https://www.econbiz.de/10003518728
Saved in:
41
The human concept, new philosophy for business : Marketing concept outmoded today
Dawson, Leslie M.
- In:
Business horizons
12
(
1969
)
6
,
pp. 29-38
Persistent link: https://www.econbiz.de/10003523049
Saved in:
42
Prescription for the marketplace : Everyone listen better!
Day, Ralph L.
- In:
Business horizons
19
(
1976
)
6
,
pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
Saved in:
43
Arbitration in the marketing channel
Weigand, Robert E.
;
Wasson, Hilda C.
- In:
Business horizons
17
(
1974
)
5
,
pp. 39-47
Persistent link: https://www.econbiz.de/10002983420
Saved in:
44
Distribution management : failures and solutions
Jeffries jr., Robert S.
- In:
Business horizons
17
(
1974
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003061532
Saved in:
45
Inflation and life styles: the marketing impact
Shipchandler, Zoher E.
- In:
Business horizons
19
(
1976
)
1
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003679846
Saved in:
46
A remedy for maldistribution
Oresman, Stephen B.
;
Scudder, Charles D.
- In:
Business horizons
17
(
1974
)
3
,
pp. 61-72
Persistent link: https://www.econbiz.de/10002610801
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