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Search: subject_exact:"Absatzbereich"
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Marketing
10,841
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2,340
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2,275
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1,740
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1,738
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1,070
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1,052
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1,051
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1,039
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980
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963
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634
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627
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626
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576
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515
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434
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434
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419
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397
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375
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360
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342
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333
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333
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327
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310
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306
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306
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299
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297
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289
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242
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235
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229
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227
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226
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223
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4,734
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3,159
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1,611
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960
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960
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929
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929
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705
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641
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624
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509
Aufsatzsammlung
456
Arbeitspapier
367
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367
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365
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272
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272
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258
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225
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225
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135
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125
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110
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110
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108
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108
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80
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63
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60
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60
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56
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43
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42
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42
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42
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32
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30
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66
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24
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22
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11
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11
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10
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9
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9
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8
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6
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6
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6
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5
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4
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4
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3
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2
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All
Kotler, Philip
112
Meffert, Heribert
68
Bruhn, Manfred
57
Pepels, Werner
52
Homburg, Christian
39
Sheth, Jagdish N.
36
Armstrong, Gary
33
Wiedmann, Klaus-Peter
31
Fritz, Wolfgang
26
Kirchgeorg, Manfred
26
Leeflang, Peter
23
Reinecke, Sven
23
Kerin, Roger A.
22
Kreutzer, Ralf T.
22
Bauer, Hans H.
21
Zerres, Michael P.
21
Franses, Philip Hans
20
Koschnick, Wolfgang J.
20
Hartley, Steven W.
19
Huber, Frank
19
Keller, Kevin Lane
19
Tadajewski, Mark
18
Backhaus, Klaus
17
Ferrell, Odies C.
17
Grewal, Dhruv
17
Schneider, Willy
17
Esch, Franz-Rudolf
16
Hair, Joseph F.
16
Herrmann, Andreas
16
Laczniak, Gene R.
16
Tomczak, Torsten
16
Burmann, Christoph
15
Diller, Hermann
15
Fill, Chris
15
Freiling, Jörg
15
Hanssens, Dominique M.
15
Layton, Roger A.
15
Unger, Fritz
15
Brown, Stephen
14
Donnelly, James H.
14
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All
Springer Fachmedien Wiesbaden
85
American Marketing Association
56
Edward Elgar Publishing
14
Books on Demand GmbH <Norderstedt>
12
Haufe-Lexware GmbH & Co. KG
12
OECD
12
Uni-Taschenbücher GmbH
11
Academy of Marketing Science
10
National Bureau of Economic Research
10
W. Kohlhammer GmbH
10
Fördergesellschaft Marketing an der Universität Augsburg
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Springer International Publishing
8
UVK Verlagsgesellschaft mbH
8
Verlag Dr. Kovač
8
IGI Global
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
American Management Association
6
Chartered Institute of Marketing
6
Harvard Graduate School of Business Administration
6
Berliner Wissenschafts-Verlag
5
Center of Market Oriented Product and Production Management
5
Erasmus Research Institute of Management
5
GATE Germany, Konsortium Internationales Hochschulmarketing
5
Hochschule für Wirtschaft und Politik
5
Technische Universität Braunschweig
5
USA / Department of Agriculture
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
epubli GmbH
5
AMACOM
4
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
4
Campus Verlag
4
Econometrisch Instituut <Rotterdam>
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK GeoMarketing GmbH
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
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SpringerLink / Bücher
180
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Premier reference source
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
The marketing review
23
essentials
22
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ECONIS (ZBW)
10,841
Showing
5,901
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5,950
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10,841
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5901
25 years of Psychology & Marketing : a multidimensional review
Shabbir, Haseeb Ahmed
;
Reast, Jon
;
Palihawadana, Dayananda
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1031-1065
Persistent link: https://www.econbiz.de/10003917015
Saved in:
5902
Small is beautiful
Bhasin, H. J.
- In:
Entrepreneurship, growth and economic integration : a …
,
(pp. 240-245)
.
2009
Persistent link: https://www.econbiz.de/10003917036
Saved in:
5903
Return on marketing : ausgewählte Beiträge
Scharf, Sebastian M.
-
2009
Persistent link: https://www.econbiz.de/10003917451
Saved in:
5904
Wizerunek marketingu w Polsce
Niestrój, Roman
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003917981
Saved in:
5905
Corporate social responsibility theories : mapping the territory
Garriga, Elisabet
;
Melé Carné, Domènec
-
2009
Persistent link: https://www.econbiz.de/10003919598
Saved in:
5906
Considerations regarding quality management in services as a marketing instrument for increasing customers' satisfaction in tourism products
Teodorescu, Nicolae
;
Stăncioiu, Aurelia-Felicia
;
Mitu, …
- In:
Amfiteatru economic : an economic and business research …
11
(
2009
)
26
,
pp. 412-418
Persistent link: https://www.econbiz.de/10008667266
Saved in:
5907
Musikwirtschaft und Medien : Märkte - Unternehmen - Strategien
Schneider, Beate
(
ed.
);
Weinacht, Stefan
(
ed.
)
-
2009
-
Nachdr. der 1. Aufl. von 2007
Persistent link: https://www.econbiz.de/10008669050
Saved in:
5908
Corporate and marketing communications : developments and challenges
Papasolomou, Ioanna
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003928510
Saved in:
5909
The impact of mobile phone coverage expansion on market participation : panel data evidence from Uganda
Muto, Megumi
;
Yamano, Takashi
- In:
World development : the multi-disciplinary …
37
(
2009
)
12
,
pp. 1887-1896
Persistent link: https://www.econbiz.de/10003930288
Saved in:
5910
Preface
Baptiste, Philippe
;
Kendall, Graham
;
Munier, Alix
; …
- In:
Journal of scheduling
12
(
2009
)
6
,
pp. 563-564
Persistent link: https://www.econbiz.de/10003930814
Saved in:
5911
Managers' marketing alliance formation behavior : the role of external factors and managers' personality traits
Kuester, Sabine
;
Rilling, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003932850
Saved in:
5912
Predprinimatelʹstvo v Belarusi: opyt stanovlenija i perspektivy razvitija : materialy VI Meždunarodnoj naučno-praktičeskoj konferencii, g. Minsk, 15 aprelja 2009 g. ; v dvuch častj...
Cybovskij, V. L.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003933136
Saved in:
5913
Istorija formirovanija i razvitija rossijskogo rynka televizionnoj reklamy
Strelkov, Petr Aleksandrovič
- In:
Ėkonomičeskij žurnal
(
2009
)
15
,
pp. 22-36
Persistent link: https://www.econbiz.de/10003933573
Saved in:
5914
An inquiry into the transformation process of village-based industrial clusters : the case of an iron and steel cluster in northern Vietnam
Vu Hoang Nam
;
Sonobe, Tetsushi
;
Ōtsuka, Keijirō
- In:
Journal of comparative economics : the journal of the …
37
(
2009
)
4
,
pp. 568-581
Persistent link: https://www.econbiz.de/10003933582
Saved in:
5915
A Journal of Retailing retrospective based on ISI Web of Knowledge
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 527-531
Persistent link: https://www.econbiz.de/10003933711
Saved in:
5916
Warsztaty doktoranckie '08 : zarza̜dzanie, finanse, ekonomia
Harasim, Janina
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003934755
Saved in:
5917
Viral Marketing : Epidemien im Internet Theorie & Praxis ; virale Kampagnen für Startup-Unternehmen
König, Robert
-
2009
Persistent link: https://www.econbiz.de/10003937457
Saved in:
5918
International journal of marketing studies
Canadian Center of Science and Education <Toronto>
-
Toronto : CCSE
-
1.2009 -
Persistent link: https://www.econbiz.de/10003940272
Saved in:
5919
The impacts of computer systems on perceptions of customer service and marketing effectiveness
Stone, Robert W.
;
Good, David J.
- In:
Journal of business and economic perspectives
35
(
2009
)
2
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003970916
Saved in:
5920
Vitčyznjanyj rynok ekolohično čystych produktiv charčuvannja ta šljachy joho rozbytku
Zajčuk, T. O.
- In:
Ekonomika i prohnozuvannja : naukovyj žurnal
(
2009
)
4
,
pp. 114-125
Persistent link: https://www.econbiz.de/10003973156
Saved in:
5921
Internal marketing in selected South African public hospitals : a staff satisfaction survey
Rust, A. A. Braam
;
De Jager, Johan W.
- In:
The Asian economic review : journal of the Indian …
51
(
2009
)
3
,
pp. 443-455
Persistent link: https://www.econbiz.de/10003973977
Saved in:
5922
Trash it or sell it? : a strategic analysis of the market introduction of product innovations
Dawid, Herbert
;
Kopel, Michael
;
Dangl, Thomas
- In:
International game theory review
11
(
2009
)
3
,
pp. 321-345
Persistent link: https://www.econbiz.de/10008858429
Saved in:
5923
Mechanizmy ustojčivogo razvitija innovacionnych socialʹno-ėkonomičeskich sistem : materialy IV Meždunarodnoj naučno-praktičeskoj konferencii, Bobrujsk, 2 aprelja 2009 goda
Gavrilenko, V. N.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003947661
Saved in:
5924
A technology-enhanced teaching tool : tracking student adoption and performance
Hooker, Neal H.
;
Shanahan, Christopher J.
;
Rake, Valerie
; …
- In:
Review of agricultural economics : RAE
31
(
2009
)
4
,
pp. 963-983
Persistent link: https://www.econbiz.de/10003947799
Saved in:
5925
Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
Saved in:
5926
Fallstudien aus der österreichischen Marketingpraxis ; 5
Wagner, Udo
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003951689
Saved in:
5927
Marketing, Werbung, Public Relations : Infos zu Laufbahn, Aus- und Weiterbildung
Gmür, Pascale
(
contributor
)
-
2009
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003952280
Saved in:
5928
ÖPNV-Marketing für Zuzügler
Langweg, Armin
-
2009
Persistent link: https://www.econbiz.de/10003955616
Saved in:
5929
An incentive mechanism for message relaying in unstructured peer-to-peer systems
Li, Cuihong
;
Yu, Bin
;
Sycara, Katia
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 315-326
Persistent link: https://www.econbiz.de/10003958427
Saved in:
5930
Confucian/chopsticks marketing
Fam, Kim Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
Saved in:
5931
Special issue: Confucian/chopsticks marketing
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003958846
Saved in:
5932
An exploratory cross-cultural analysis of marketing ethics : the case of Turkish, Thai, and American businesspeople
Burnaz, Sebnem
;
Atakan, M. G. Serap
;
Topcu, Y. Ilker
; …
- In:
Journal of business ethics : JOBE
90
(
2009
),
pp. 371-382
Persistent link: https://www.econbiz.de/10008647229
Saved in:
5933
Design im Marketing : Mittel zum Zweck
Greger, Rudolf
-
2009
Persistent link: https://www.econbiz.de/10008700092
Saved in:
5934
Arbeitsbereiche des Musik-Marketing
Seifert, Mareile
- In:
Musikwirtschaft und Medien : Märkte - Unternehmen - …
,
(pp. 73-82)
.
2009
Persistent link: https://www.econbiz.de/10008701811
Saved in:
5935
Center-Marketing
Falk, Bernd
- In:
Shopping-Center-Handbuch : Development, Management, …
,
(pp. 783-787)
.
2009
Persistent link: https://www.econbiz.de/10008702492
Saved in:
5936
Funktionen und Anforderungen an ein modernes Center-Management : das Marketing bleibt die treibende Kraft
Kugel, Stephan
- In:
Shopping-Center-Handbuch : Development, Management, …
,
(pp. 685-690)
.
2009
Persistent link: https://www.econbiz.de/10008702503
Saved in:
5937
Das Internet der Dienste : neue Wege durch Service-basierte E-Business-Anwendungen in Marketing und Vertrieb ; Anwenderforum Stuttgarter E-Business-Tage 2009, 03. November 2009, In...
Spath, Dieter
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10008778881
Saved in:
5938
Marketing für Wissen : ein prozessuales Konzept zur Gestaltung von Wissenstransaktionen
Stock, Mira
-
2009
Persistent link: https://www.econbiz.de/10008824533
Saved in:
5939
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
5940
Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve
-
2009
Persistent link: https://www.econbiz.de/10003692855
Saved in:
5941
The Penguin dictionary of marketing
Harris, Phil
-
2009
Persistent link: https://www.econbiz.de/10003693747
Saved in:
5942
Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet
;
Morris, Michael H.
;
Pitt, Leyland F.
-
2009
Persistent link: https://www.econbiz.de/10003577828
Saved in:
5943
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2009
-
9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
Saved in:
5944
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
5945
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
5946
Key concepts in marketing
Blythe, Jim
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003707385
Saved in:
5947
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. R.
;
Tanner, John F.
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10003571677
Saved in:
5948
Preismanagement im Konsümgüterbereich : Lernen von den Besten
Faßnacht, Martin
;
Breitschwerdt, Frank
-
2009
Persistent link: https://www.econbiz.de/10008655391
Saved in:
5949
The concept of structured and restricted marketing as a form of response to the current global crisis : the impact of structured and restricted marketing on the car market
Săvoiu, Gheorghe
;
Cruceru, Gheorghe
;
Manea, Constantin
- In:
The Romanian economic journal : REJ
12
(
2009
)
3
,
pp. 95-124
Persistent link: https://www.econbiz.de/10008656498
Saved in:
5950
Taking up an event : brand image transfer during the FIFA World Cup
Neijens, Peter
;
Smit, Edith
;
Moorman, Marjolein
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 579-591
Persistent link: https://www.econbiz.de/10003873075
Saved in:
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