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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V."
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Marketing theory
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1
Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring
- In:
Marketing theory
23
(
2023
)
3
,
pp. 411-435
Persistent link: https://www.econbiz.de/10014368293
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2
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
3
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Market legitimation in countercultural market change
Choi, Hwanho
;
Burnes, Bernard
- In:
Marketing theory
22
(
2022
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10012872515
Saved in:
5
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
6
Consumption logistics and the ordering of market systems
Smaniotto, Cristiano
;
Emontspool, Julie
;
Askegaard, Søren
- In:
Marketing theory
21
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012484434
Saved in:
7
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
8
Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
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9
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
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10
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
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11
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
12
Marketing and compromising for sustainability : competing orders of worth in the North Atlantic
Finch, John H.
;
Geiger, Susi
;
Harkness, Rachel Joy
- In:
Marketing theory
17
(
2017
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011675843
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13
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
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14
Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy
(
ed.
);
Chakrabarti, Ronika
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824965
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15
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
Saved in:
16
Marketing as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
17
Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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18
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
19
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
20
"Marketing earthquakes" : a process of brand and market evolution by punctuated equilibrium
Hamlin, Robert P.
;
Bishop, David
;
Mather, Damien W.
- In:
Marketing theory
15
(
2015
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011491378
Saved in:
21
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
22
Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris
- In:
Marketing theory
15
(
2015
)
1
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
Saved in:
23
How much is it? : price representation practices in retail markets
Hagberg, Johan
;
Kjellberg, Hans
- In:
Marketing theory
15
(
2015
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10011494452
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24
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
25
Practitioner accounts and knowledge production : an analyis of three marketing discourses
Ardley, Barry Charles
;
Quinn, Lee
- In:
Marketing theory
14
(
2014
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10010255562
Saved in:
26
The rhetoric of managed contagion : metaphor and agency in the discourse of viral marketing
Miles, Chris
- In:
Marketing theory
14
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010255574
Saved in:
27
Special issue: Islamic encounters in consumption and marketing
Sandıkçı, Özlem
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010233253
Saved in:
28
Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz
- In:
Marketing theory
13
(
2013
)
4
,
pp. 497-503
Persistent link: https://www.econbiz.de/10010233262
Saved in:
29
Yes my name is Ahmet, but please dont target me. Islamic marketing : marketing Islam TM?
Süerdem, Ahmet
- In:
Marketing theory
13
(
2013
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10010233266
Saved in:
30
Islamic encounters in consumption and marketing
Sandıkçı, Özlem
;
Jafari, Aliakbar
- In:
Marketing theory
13
(
2013
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10010233279
Saved in:
31
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
32
Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10009740434
Saved in:
33
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
Saved in:
34
Driven to excess? : linking calling, character and the (mis)behaviour of marketers
Woodall, Tony
- In:
Marketing theory
12
(
2012
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10009571613
Saved in:
35
A framework for sustainable marketing
Gordon, Ross
;
Carrigan, Marylyn
;
Hastings, Gerard
- In:
Marketing theory
11
(
2011
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10009234784
Saved in:
36
Provenance and the liminality of production and consumption : the case of wine promoters
Smith Maguire, Jennifer
- In:
Marketing theory
10
(
2010
)
3
,
pp. 269-282
Persistent link: https://www.econbiz.de/10008695973
Saved in:
37
Vista, vision and visual consumption from the Age of Enlightenment
Burgh-Woodman, Helene de
;
Brace-Govan, Janice
- In:
Marketing theory
10
(
2010
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10003986200
Saved in:
38
Conformity around dominant marketing cognitive products : networks, mediators and storytelling
Marion, Gilles
- In:
Marketing theory
10
(
2010
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10003986203
Saved in:
39
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
40
Customer assets and customer equity : management and measurement issues
Persson, Andreas
;
Ryals, Lynette
- In:
Marketing theory
10
(
2010
)
4
,
pp. 417-436
Persistent link: https://www.econbiz.de/10008807070
Saved in:
41
Revisiting and revising Alderson's formula to measure the productivity of the aggregate marketing system
Shaw, Eric H.
- In:
Marketing theory
10
(
2010
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10008807077
Saved in:
42
The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark
- In:
Marketing theory
9
(
2009
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
Saved in:
43
Political marketing management and theories of democracy
Henneberg, Stephen C.
;
Scammell, Margaret
; …
- In:
Marketing theory
9
(
2009
)
2
,
pp. 165-188
Persistent link: https://www.econbiz.de/10003862354
Saved in:
44
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron
- In:
Marketing theory
9
(
2009
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
Saved in:
45
Political marketing and stakeholder engagement
Hughes, Andrew
;
Dann, Stephen
- In:
Marketing theory
9
(
2009
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10003862434
Saved in:
46
Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen
;
Brei, Vinícius
- In:
Marketing theory
8
(
2008
)
4
,
pp. 339-366
Persistent link: https://www.econbiz.de/10003793766
Saved in:
47
Re-inventing wroe?
Wooliscroft, Ben
- In:
Marketing theory
8
(
2008
)
4
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003793769
Saved in:
48
Spinning the proverbial wheel? : social class and marketing
Henry, Paul
;
Caldwell, Marylouise
- In:
Marketing theory
8
(
2008
)
4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10003793781
Saved in:
49
Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
Saved in:
50
Market practices and forms: introduction to the special issue
Araujo, Luis
;
Kjellberg, Hans
;
Spencer, Rob
- In:
Marketing theory
8
(
2008
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003674832
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