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1
Markets, infrastructures and infrastructuring markets
Araujo, Luis
;
Mason, Katy
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012819647
Saved in:
2
Markets and institutional fields : foundational concepts and a research agenda
Mountford, Nicola
;
Geiger, Susi
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 290-303
Persistent link: https://www.econbiz.de/10012819652
Saved in:
3
Market-shaping phases : a qualitative meta-analysis and conceptual framework
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 354-374
Persistent link: https://www.econbiz.de/10012819661
Saved in:
4
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
5
Replies to comments on "toward social responsibility," also incorporating a focus on ESG
Gaski, John F.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10014327806
Saved in:
6
Marketing on the metaverse : research opportunities and challenges
Lu, Shuya
;
Mintz, Ofer
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014327822
Saved in:
7
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
8
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
9
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
10
Marketing's new myopia : expanding the social responsibilities of marketing managers
Cronin, J. J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10013401659
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11
Why should marketers be forced to ignore their moral awareness? : a reply to Gaski
Demuijnck, Geert
;
Murphy, Patrick E.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 38-43
Persistent link: https://www.econbiz.de/10013401663
Saved in:
12
On managerial relevance : reconciling the academic-practitioner divide through market theorizing
Wieland, Heiko
;
Nariswari, Angeline
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819649
Saved in:
13
The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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14
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
15
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
16
A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
Saved in:
17
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
18
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
19
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
20
A marketing perspective on business models
Gatignon, Hubert A.
;
Lecocq, Xavier
;
Pauwels, Koen
; …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
Saved in:
21
A new conceptual lens for marketing : a configurational perspective based on the business model concept
Leischnig, Alexander
;
Ivens, Björn Sven
;
Kammerlander, …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 138-153
Persistent link: https://www.econbiz.de/10011824772
Saved in:
22
Marketing's forthcoming age of imagination
Zaltman, Gerald
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011627985
Saved in:
23
Reflections on marketing and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
Saved in:
24
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
25
Scientific progress in marketing
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
Saved in:
26
Theoretical development in ethical marketing decision making
Ferrell, Odies C.
;
Crittenden, Victoria Lynn
;
Ferrell, Linda
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
Saved in:
27
Stakeholder marketing : a definition and conceptual framework
Hult, G. Tomas M.
;
Mena, Jeannette A.
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 44-65
Persistent link: https://www.econbiz.de/10009679352
Saved in:
28
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Belz, Christian
(
ed.
);
Schögel, Marcus
(
contributor
); …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389241
Saved in:
29
Handbuch Marketing-Controlling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
Reinecke, Sven
(
ed.
)
-
2006
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003380228
Saved in:
30
Kaufprozesse von Konsumenten erkennen und lenken : mehr Marktanteil mit neuem Marketing ; Kunden ins Zentrum des Marketings stellen, Schlüsselstellen im Kaufprozess fokussieren, Wa...
Rutschmann, Marc
-
2005
Persistent link: https://www.econbiz.de/10002749810
Saved in:
31
Kompetenz für Marketing-Innovationen : [Festschriften zum 70sten Geburtstag von Prof. Dr. Heinz Weinhold]
Belz, Christian
(
contributor
);
Weinhold, Heinz
(
honouree
)
-
1997
Persistent link: https://www.econbiz.de/10000610582
Saved in:
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