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Journal of historical research in marketing
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Hamburger Schriften zur Marketingforschung
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
78
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1
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia
;
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
Saved in:
2
(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance
;
Sears, Donna
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
Saved in:
3
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
4
Stanley Hollander's T-shirt test : where marketing history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
Saved in:
5
What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
6
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
7
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
8
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
9
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
10
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
11
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
12
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
13
Marketing history from below : towards a paradigm shift in marketing historical research
Schwarzkopf, Stefan
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10011443054
Saved in:
14
The man who managed your marketing? : Estes Kefauver and the drug hearings on antitrust and monopoly
Pressey, Andrew
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 429-451
Persistent link: https://www.econbiz.de/10011448268
Saved in:
15
Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
16
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
17
Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
18
Staying afloat : a history of maritime passenger industry marketing
Branchik, Blaine
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10010391798
Saved in:
19
The ingenious marketing of modern paintings
Bayer, Thomas M.
;
Page, John R.
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 211-233
Persistent link: https://www.econbiz.de/10010391800
Saved in:
20
Multilevel marketing and pyramid schemes in the United States : an historical analysis
Keep, William W.
;
Nat, Peter J. Vander
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10010391802
Saved in:
21
The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
Saved in:
22
Marketing and consumption history in Irland
Whelan, Bernadette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010339383
Saved in:
23
Restoring Phronesis and practice : marketing's forgotten P's
Kavanagh, Donncha
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 331-350
Persistent link: https://www.econbiz.de/10010414282
Saved in:
24
Consuming the earth
Hastings, Gerard
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 115-123
Persistent link: https://www.econbiz.de/10009758516
Saved in:
25
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
26
Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
;
Maclaran, Pauline
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
Saved in:
27
Wirkung von QR-Codes in der Markenkommunikation : eine experimentelle Studie
Müller, Sviatlana
-
2013
Persistent link: https://www.econbiz.de/10013428677
Saved in:
28
Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
Saved in:
29
Occasional publishers : producing and marketing books in England, 1771-1844
Banham, Rob
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 408-439
Persistent link: https://www.econbiz.de/10009621251
Saved in:
30
Marketing : is management all that there is?
Layton, Roger A.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 194-213
Persistent link: https://www.econbiz.de/10009233214
Saved in:
31
Canadian marketing history
Neilson, Leighann
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009311642
Saved in:
32
The history of Canadian marketing : from the seventeenth century to World War II ; an annotated bibliography
Shapiro, Stanley J.
;
Tamilia, Robert D.
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 402-422
Persistent link: https://www.econbiz.de/10009312173
Saved in:
33
Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
Saved in:
34
On biography in marketing
Savitt, Ronald
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 486-506
Persistent link: https://www.econbiz.de/10009407706
Saved in:
35
Voices passed
Davies, Andrea
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10009407711
Saved in:
36
Giving voice to marketing's intellectual heritage : Dixon's view of marketing as value creation
Pirog III, Stephen F.
;
Smith, Michael F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10008936946
Saved in:
37
Silver dollars : the development of the US elderly market segment
Branchik, Blaine J.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
Saved in:
38
The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian
;
Cunningham, Peggy
;
McLean, Paula
; …
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
Saved in:
39
The marketing discipline comes of age, 1934-1936
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 370-396
Persistent link: https://www.econbiz.de/10008809046
Saved in:
40
Marketing in Low-Prestige-Märkten : eine theoretische und empirische Annäherung an ein vernachlässigtes Phänomen
Zant, Stefan
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555408
Saved in:
41
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Belz, Christian
(
ed.
);
Schögel, Marcus
(
contributor
); …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389241
Saved in:
42
Handbuch Marketing-Controlling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
Reinecke, Sven
(
ed.
)
-
2006
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003380228
Saved in:
43
Lebensqualität aus Konsumentensicht - eine explorative Erfassung des Konstrukts mit Hilfe qualitativer Methoden
Stieger, Rebecca
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280558
Saved in:
44
Von der Kundenzufriedenheit zur Lebensqualität - "Quality of Life" als Zielgröße im Marketing
Rochel, Mareike
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003306055
Saved in:
45
Marketing 2010! : Impulse für das Marketing der Zukunft ; 31. Münchener Marketing-Symposium
2006
Persistent link: https://www.econbiz.de/10003354644
Saved in:
46
Kaufprozesse von Konsumenten erkennen und lenken : mehr Marktanteil mit neuem Marketing ; Kunden ins Zentrum des Marketings stellen, Schlüsselstellen im Kaufprozess fokussieren, Wa...
Rutschmann, Marc
-
2005
Persistent link: https://www.econbiz.de/10002749810
Saved in:
47
Erfolgsfaktor Mitarbeiter - der Schlüssel zu mehr Effizienz in Marketing und Vertrieb : 30. Münchener Marketing-Symposium
2005
Persistent link: https://www.econbiz.de/10002934109
Saved in:
48
Zur Bedeutung der Neurowissenschaften für das Marketing
Kühnpast, Nicole
-
2004
Persistent link: https://www.econbiz.de/10002128099
Saved in:
49
Postmoderne - Versuch eines interdisziplinären Transfers für das Marketing
Popp, Marco
-
2003
Persistent link: https://www.econbiz.de/10001768763
Saved in:
50
Der Country-of-Origin-Effekt : Determinanten und Management
Breu, Christian
-
2002
Persistent link: https://www.econbiz.de/10001709680
Saved in:
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