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Advertising
28
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28
Theorie
15
Theory
15
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5
Pricing strategy
5
Product quality
4
Produktqualität
4
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Cox, Christian
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Dominique, Charlemagne René
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Fridriksson, Kari S.
1
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Gylfi Zoega
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1
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Economics letters
Journal of advertising research
204
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Psychology & marketing
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
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ECONIS (ZBW)
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1
Can social media platforms charge their users?
Mishra, Soumya Kanta
;
Sarkar, Sumit
- In:
Economics letters
233
(
2023
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014506299
Saved in:
2
Dark money in congressional house elections
Cox, Christian
- In:
Economics letters
216
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013448373
Saved in:
3
Advertising expenses and operational performance : evidence from the global hotel industry
Polemis, Michael
;
Stengos, Thanasēs
;
Tzeremes, Nickolaos G.
- In:
Economics letters
192
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012508725
Saved in:
4
Price advertising, double marginalisation and vertical restraints
Garrod, Luke
;
Olczak, Matthew
;
Wilson, Christopher
- In:
Economics letters
196
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012510946
Saved in:
5
Competitive persuasive advertising under consumer loss aversion
März, Oliver
- In:
Economics letters
185
(
2019
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012304928
Saved in:
6
Auctions, market efficiency, and the trade in second-hand and antique silver
Draper, Paul R.
;
Duboisée de Ricquebourg, Alan
; …
- In:
Economics letters
162
(
2018
),
pp. 45-48
Persistent link: https://www.econbiz.de/10011939752
Saved in:
7
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
- In:
Economics letters
145
(
2016
),
pp. 218-220
Persistent link: https://www.econbiz.de/10011618423
Saved in:
8
Advertising intensity and welfare in an equilibrium search model
McCarthy, Ian M.
- In:
Economics letters
141
(
2016
),
pp. 20-26
Persistent link: https://www.econbiz.de/10011616058
Saved in:
9
Inverted-U aggregate investment curves in a dynamic game of advertising
Lambertini, Luca
;
Zaccour, Georges
- In:
Economics letters
132
(
2015
),
pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
Saved in:
10
Product quality, advertising intensity and market size
Han, Bing
;
Chouinard, Hayley H.
- In:
Economics letters
124
(
2014
)
2
,
pp. 215-218
Persistent link: https://www.econbiz.de/10010493721
Saved in:
11
The unique equilibrium in a model of sales with costly advertising
Arnold, Michael A.
;
Zhang, Lan
- In:
Economics letters
124
(
2014
)
3
,
pp. 457-460
Persistent link: https://www.econbiz.de/10010495111
Saved in:
12
Loss-leader pricing and upgrades
In, Younghwan
;
Wright, Julian
- In:
Economics letters
122
(
2014
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
Saved in:
13
Advertising competition in a mixed oligopoly
Matsumura, Toshihiro
;
Sunada, Takeaki
- In:
Economics letters
119
(
2013
)
2
,
pp. 183-185
Persistent link: https://www.econbiz.de/10009745765
Saved in:
14
Dissipative advertising signals quality : static model with a continuum of types
Linnemer, Laurent
- In:
Economics letters
114
(
2012
)
2
,
pp. 150-153
Persistent link: https://www.econbiz.de/10009547344
Saved in:
15
Advertising as a predictor of investment
Fridriksson, Kari S.
;
Gylfi Zoega
- In:
Economics letters
116
(
2012
)
1
,
pp. 60-66
Persistent link: https://www.econbiz.de/10009632773
Saved in:
16
A model of repeat advertising
Sahuguet, Nicolas
- In:
Economics letters
111
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10009241370
Saved in:
17
Retailer price distributions and promotional activities
Rennhoff, Adam D.
;
Serfes, Konstantinos
- In:
Economics letters
103
(
2009
)
2
,
pp. 91-95
Persistent link: https://www.econbiz.de/10003846730
Saved in:
18
Advertising as a signaling device : simulated maximum likelihood estimation of a multiple random effects count data model
Hellström, Jörgen
;
Rudholm, Niklas
- In:
Economics letters
101
(
2008
)
3
,
pp. 227-229
Persistent link: https://www.econbiz.de/10003801344
Saved in:
19
Does advertising lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics letters
87
(
2005
)
1
,
pp. 127-134
Persistent link: https://www.econbiz.de/10002689293
Saved in:
20
The gatekeeper's optimal fee structure when sellers can price discriminate
Nahm, Jae
- In:
Economics letters
80
(
2003
)
1
,
pp. 9-14
Persistent link: https://www.econbiz.de/10001764733
Saved in:
21
A simple model of advertising and subscription fees
Baye, Michael R.
;
Morgan, John
- In:
Economics letters
69
(
2000
)
3
,
pp. 345-351
Persistent link: https://www.econbiz.de/10001525636
Saved in:
22
Cartel stability in advertising-intensive and R&D-intensive industries
Symeonidis, George
- In:
Economics letters
62
(
1999
)
1
,
pp. 121-129
Persistent link: https://www.econbiz.de/10001256013
Saved in:
23
The length of the effect of aggregate advertising on aggregate consumption
Seldon, Barry J.
- In:
Economics letters
48
(
1995
)
2
,
pp. 207-211
Persistent link: https://www.econbiz.de/10001190168
Saved in:
24
Competition, advertising and meeting competition clauses
Levy, David T.
- In:
Economics letters
37
(
1991
)
3
,
pp. 217-221
Persistent link: https://www.econbiz.de/10001114237
Saved in:
25
The fleeting effect of advertising : empirical evidence from a case study
Boyd, Roy
- In:
Economics letters
34
(
1990
)
4
,
pp. 375-379
Persistent link: https://www.econbiz.de/10001096907
Saved in:
26
Advertising and consumer demand : a differential approach
Selvanathan, Eliyathamby Antony
- In:
Economics letters
31
(
1989
)
3
,
pp. 215-219
Persistent link: https://www.econbiz.de/10001076315
Saved in:
27
A note on increasing returns to advertising
Dominique, Charlemagne René
- In:
Economics letters
4
(
1988
),
pp. 381-385
Persistent link: https://www.econbiz.de/10001060368
Saved in:
28
Market structure and cooperative advertising
Forbes, Kevin F.
- In:
Economics letters
22
(
1986
)
1
,
pp. 77-80
Persistent link: https://www.econbiz.de/10001018423
Saved in:
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