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person:"Eisend, Martin"
~person:"Bellman, Steven"
~subject:"Advertising"
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Advertising
Advertising effects
46
Werbewirkung
46
Werbung
25
Consumer behaviour
18
Konsumentenverhalten
18
Fernsehwerbung
11
Television advertising
11
Meta-Analyse
10
Meta-analysis
10
Internet marketing
9
Online-Marketing
9
Humor
6
Brand management
5
Markenführung
5
Experiment
4
Gender
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Geschlecht
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Perception
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Wahrnehmung
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advertising
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Markenimage
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humor
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Eisend, Martin
Bellman, Steven
Pelsmacker, Patrick de
19
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Wilbur, Kenneth C.
11
Chan, Kara
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Torres, Ivonne M.
10
Wilson, Rick T.
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Reijmersdal, Eva A. van
9
Weinberger, Marc G.
9
Wu, Linwan
9
Poels, Karolien
8
Campbell, Colin L.
7
Chang, Chingching
7
Chintagunta, Pradeep K.
7
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of advertising research
2
Journal of business research : JBR
2
Breaking new ground in theory and practice
1
European journal of marketing
1
Journal of consumer marketing
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
26
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
4
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
5
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
8
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
9
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
10
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
11
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
12
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
13
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
14
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
15
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
16
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
17
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
18
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
19
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
20
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
-
2017
Persistent link: https://www.econbiz.de/10011799637
Saved in:
21
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
22
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
23
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
24
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
25
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
26
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
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