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~subject:"Werbewirkung"
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Werbewirkung
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525
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Weinberger, Marc G.
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3
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2
Brocato, E. Deanne
2
Gentile, Douglas A.
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Journal of advertising : official publication of the American Academy of Advertising
10
Advertising and violence : concepts and perspectives
5
International journal of advertising : the quarterly review of marketing communications
3
European journal of marketing : EJM
2
Breaking new ground in theory and practice
1
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1
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1
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1
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ECONIS (ZBW)
29
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1
Effect of sexual appeal in marketing communication on aggression and sexual aggression : a theoretical perspective and future research directions
Bains, Karnika
;
Dewani, Prem Prakash
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10013478430
Saved in:
2
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon
;
Jin, Zhongqi
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
Saved in:
4
Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
5
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
6
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
7
Controversial advertising : transgressing the taboo of gender-based violence
Gurrieri, Lauren
;
Brace-Govan, Jan
;
Cherrier, Helene
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149
Saved in:
8
Caution, animated violence : assessing the efficacy of violent video game ratings
Becker-Olsen, Karen L.
;
Norberg, Patricia A.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 179-194)
.
2015
Persistent link: https://www.econbiz.de/10010498507
Saved in:
9
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
10
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
11
Fifty Shades of sex and violence : scenes of advertising to come?
Reichert, Tom
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 77-93)
.
2015
Persistent link: https://www.econbiz.de/10010498563
Saved in:
12
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Advertising and violence : concepts and perspectives
,
(pp. 23-41)
.
2015
Persistent link: https://www.econbiz.de/10010498568
Saved in:
13
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
Saved in:
14
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
15
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
16
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
17
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
18
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
Saved in:
19
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
20
Do violent social cause advertisements promote social change? : an examination of implicit associations
Zlatevska, Natalina
;
Spence, Mark T.
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 322-333
Persistent link: https://www.econbiz.de/10009547321
Saved in:
21
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
22
Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!
Theodorakis, Ioannis G.
;
Koritos, Christos
- In:
Breaking new ground in theory and practice
,
(pp. 475-492)
.
2011
Persistent link: https://www.econbiz.de/10009380988
Saved in:
23
Brand logo placements in violent games : effects of violent cues on memory and attitude through arousal and presence
Jeong, Eui Jun
;
Bohil, Corey J.
;
Biocca, Frank A.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009302700
Saved in:
24
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
25
It's just a joke violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
Saved in:
26
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
27
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
Saved in:
28
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
29
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
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