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~person:"Depken, Craig A."
~person:"Torres, Ivonne M."
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Print advertising
7
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1996-1998
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Depken, Craig A.
Torres, Ivonne M.
Kaiser, Ulrich
17
Dewenter, Ralf
11
Sonnac, Nathalie
11
Sinkinson, Michael
9
Chandra, Ambarish
8
Filistrucchi, Lapo
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Gabszewicz, Jean Jaskold
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Kind, Hans Jarle
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Laussel, Didier
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Advances in applied microeconomics : a research annual
1
Information economics and policy : IEP
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : JPM
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ECONIS (ZBW)
7
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1
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Saved in:
2
Services' influence on minority portrayals in magazine advertising
Briggs, Elten
;
Landry, Timothy D.
;
Torres, Ivonne M.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 209-218
Persistent link: https://www.econbiz.de/10003990926
Saved in:
3
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
4
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
5
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
6
Is advertising a good or a bad? : Evidence from US magazine subscriptions
Depken, Craig A.
;
Wilson, Dennis P.
- In:
The journal of business : B
77
(
2004
)
2,Suppl.
,
pp. S61-S80
Persistent link: https://www.econbiz.de/10002095358
Saved in:
7
The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
Saved in:
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