//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Frauen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anzeigenblatt"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Frauen
Print advertising
658
Printwerbung
658
Advertising effects
199
Werbewirkung
199
Werbung
169
Advertising
166
Deutschland
119
Germany
117
USA
115
United States
114
Zeitung
113
Newspaper
110
Press publisher
91
Presseverlag
91
Consumer behaviour
83
Konsumentenverhalten
83
Theorie
79
Theory
79
Press media
75
Presseerzeugnis
75
Internet marketing
65
Online-Marketing
65
Zeitschrift
50
Magazine
47
Bibliometrics
35
Bibliometrie
35
Comparison
33
Preismanagement
33
Pricing strategy
33
Vergleich
33
Estimation
30
Schätzung
30
Großbritannien
29
Magazine publishing
29
United Kingdom
29
Zeitschriftenverlag
29
Marktstruktur
24
Women
24
Market structure
23
more ...
less ...
Online availability
All
Free
4
Undetermined
4
Type of publication
All
Article
19
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Konferenzschrift
1
more ...
less ...
Language
All
English
23
German
1
Author
All
Kaiser, Ulrich
4
Mogaji, Emmanuel
2
Alexiou, Artemis
1
Archer-Parré, Caroline
1
Avalos, David
1
Belk, Russell W.
1
Bilgic, Refika
1
Borgman, Richard
1
Brotherton, Timothy
1
Chattopadhyay, Tuhin
1
Chen, Yunqing
1
Cheng, Hong
1
Dianoux, Christian
1
Fabrize, Robert O.
1
Frith, Katherine
1
Hausendorf, Jörg
1
Hinks, John
1
Hung, Kineta H.
1
Hunt, James B.
1
James, Melissa St.
1
Lawson, Diana
1
Li, Stella Yiyan
1
Lin, Chyong-ling
1
Linhart, Zdenek
1
Lysonski, Steven
1
McQuarrie, Edward F.
1
Mikkonen, Ilona
1
Mitchell, Natalie A.
1
Moog, Christine
1
Naderi, Iman
1
Pereira, Inês
1
Phillips, Barbara J.
1
Plakoyiannaki, Emmanuella
1
Roberto, Rose
1
Shaw, Ping
1
Shinoda, Luciana Messias
1
Spears, Nancy
1
Stovall, Tony
1
Veludo-de-Oliveira, Tania Modesto
1
Wyer, Robert S.
1
more ...
less ...
Institution
All
Women in print Conference <2018, Birmingham>
1
Published in...
All
European journal of marketing : EJM
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Decision
1
Discussion paper
1
Healthcare Marketing / Jahrbuch
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business & economics research
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of financial services marketing : JFSM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Printing history and culture
1
The IUP journal of brand management : IJBRM
1
The advertising and consumer culture reader
1
The journal of current research in global business : JCRGB
1
ZEW discussion papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
24
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
2
Women in print
Alexiou, Artemis
(
ed.
);
Roberto, Rose
(
ed.
); …
-
Women in print Conference <2018, Birmingham>
-
2022
Persistent link: https://www.econbiz.de/10013447531
Saved in:
3
Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
Saved in:
4
Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements
Mogaji, Emmanuel
-
2021
Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirical insight into the frequency and nature of...
Persistent link: https://www.econbiz.de/10013235996
Saved in:
5
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Saved in:
6
Content analysis of female athlete endorsers in UK sports magazine Advertisements
Mogaji, Emmanuel
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10012111274
Saved in:
7
Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
8
Optimal Cover Prices and the Effects of Website Provision on Advertising and Magazine Demand
Kaiser, Ulrich
-
2008
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10014106145
Saved in:
9
Womens portrayal in magazine advertising in Germany, Turkey, and the United States : a cross-cultural exploration study
Bilgic, Refika
;
Hunt, James B.
- In:
The journal of current research in global business : JCRGB
14
(
2011
)
22
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009547027
Saved in:
10
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
-
2002
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10011447583
Saved in:
11
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
(
contributor
)
- In:
5th Workshop on the Economics of Information and …
.
2002
Persistent link: https://www.econbiz.de/10001689554
Saved in:
12
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
-
2002
derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10013428493
Saved in:
13
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
Saved in:
14
Negotiating subcultural authenticity through interpretation of mainstream advertising
Mikkonen, Ilona
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 303-326
Persistent link: https://www.econbiz.de/10003978127
Saved in:
15
The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian
;
Linhart, Zdenek
- In:
International marketing review
27
(
2010
)
5
,
pp. 562-578
Persistent link: https://www.econbiz.de/10008906852
Saved in:
16
The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
Saved in:
17
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
Saved in:
18
The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine
;
Shaw, Ping
;
Cheng, Hong
- In:
The advertising and consumer culture reader
,
(pp. 193-206)
.
2009
Persistent link: https://www.econbiz.de/10003848381
Saved in:
19
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
20
Wöchentlicher Wettbewerb um die Zielgruppe 40+ : Thema Gesundheit in wöchentlichen Frauenzeitschriften
Hausendorf, Jörg
- In:
Healthcare Marketing / Jahrbuch
(
2009
),
pp. 124-127
Persistent link: https://www.econbiz.de/10003815590
Saved in:
21
Sexual issues : the analysis of female role portrayal preferences in Taiwanese print ads
Lin, Chyong-ling
- In:
Journal of business ethics : JOBE
83
(
2008
)
3
,
pp. 409-418
Persistent link: https://www.econbiz.de/10003783311
Saved in:
22
A content analysis of financial services magazine print ads : are they reaching woment?
Lawson, Diana
;
Borgman, Richard
;
Brotherton, Timothy
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10003701662
Saved in:
23
Glocal understandings : female readers' perceptions of the new woman in Chinese advertising
Hung, Kineta H.
;
Li, Stella Yiyan
;
Belk, Russell W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
6
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10003560628
Saved in:
24
Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->