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~type_genre:"Aufsatz in Zeitschrift"
~subject:"USA"
~accessRights:"restricted"
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Industrial marketing management : the international journal for industrial and high-tech firms
8
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2
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2
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2
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ECONIS (ZBW)
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1
Performance implications of marketing agreement, cooperation, and control in franchising
Matthes, Joseph M.
;
Saini, Amit
;
Dubey, Vivek K.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 387-408
Persistent link: https://www.econbiz.de/10012607663
Saved in:
2
Digital mediation in business-to-business marketing : a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
3
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
4
Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
Saved in:
5
Operationalizing thought leadership for online B2B marketing
Barry, James M.
;
Gironda, John T.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 138-159
Persistent link: https://www.econbiz.de/10012107702
Saved in:
6
The impact of manager likeability on sales performance
Nowlin, Edward L.
;
Walker, Doug
;
Anaza, Nwamaka
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012181614
Saved in:
7
A study on the customers perception for the purchase of school bus : a pseudo B2B marketing scenario
Bhagwat, Jagdish
;
Tiwari, Anurag
- In:
Manthan : journal of commerce and management
5
(
2018
)
2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10012025946
Saved in:
8
The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
Saved in:
9
Innovation practices of B2B manufacturers and service providers : are they really different?
Biemans, Wim G.
;
Griffin, Abbie
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 112-124
Persistent link: https://www.econbiz.de/10011963472
Saved in:
10
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
Saved in:
11
How critical events shape the evolution of sales organizations : a case study of a business-to-business services firm
Beeler, Lisa
;
Zablah, Alex R.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011675395
Saved in:
12
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
13
Embracing uncertainty in value-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
Saved in:
14
Online group buying : some insights from the business-to-business perspective
Lim, Weng Marc
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 182-193
Persistent link: https://www.econbiz.de/10011775022
Saved in:
15
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
16
Organizational buying decision approaches in manufacturing industry : developing measures and typology
Sinčić Ćorić, Dubravka
;
Anić, Ivan-Damir
;
Rajh, …
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 227-237
Persistent link: https://www.econbiz.de/10011629502
Saved in:
17
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
18
Exploring the perceived value of social practice theories for business-to-business marketing managers
Lowe, Sid
;
Rod, Michel
;
Kainzbauer, Astrid
;
Hwang, Ki-Soon
- In:
Journal of organizational change management
29
(
2016
)
5
,
pp. 751-768
Persistent link: https://www.econbiz.de/10011619336
Saved in:
19
When in Rome, look like caesar? : investigating the link between demand-side cultural power distance and CEO power
Krause, Ryan
;
Filatotchev, Igor
;
Bruton, Garry D.
- In:
Academy of Management journal : AMJ
59
(
2016
)
4
,
pp. 1361-1384
Persistent link: https://www.econbiz.de/10011562570
Saved in:
20
How should successful business models be configured? : results from an empirical study in business-to-business markets and implications for the change of business models
Werani, Thomas
;
Freiseisen, Bernhard
; …
- In:
Journal of business economics : JBE
86
(
2016
)
6
,
pp. 579-609
Persistent link: https://www.econbiz.de/10011667141
Saved in:
21
Redefining the farmer-processor relationship : the story of Organic Cow
Saucier, Olivia R.
;
Parsons, Robert L.
;
Inwood, Shoshanah
- In:
Enterprise & society : the international journal of …
17
(
2016
)
2
,
pp. 358-392
Persistent link: https://www.econbiz.de/10011586287
Saved in:
22
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
23
JBBM at 21 : theme reflections one year later, with a design view of B-to-B marketing field and closing tribute to David T. Wilson
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011496437
Saved in:
24
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
25
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
26
Antecedents of B2B e-commerce adoption and its effect on competitive advantage in manufacturing SMEs
Hamad, Haseba
;
Elbeltagi, Ibrahim
;
Jones, Paul
; …
- In:
Strategic change : SC ; briefings in entrepreneurial finance
24
(
2015
)
5
,
pp. 405-428
Persistent link: https://www.econbiz.de/10011481703
Saved in:
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