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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
589
The journal of business & industrial marketing
235
Journal of business-to-business marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Harvard-Business-Manager : das Wissen der Besten
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Harvard business review : HBR
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Innovation in pricing : contemporary theories and best practices
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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essentials
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Brand the Future : systematische Markenentwicklung im B2B
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Field guide to case study research in business-to-business marketing and purchasing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
3
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
4
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
5
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
6
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
7
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
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8
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
9
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
10
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
11
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
12
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
13
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
14
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
15
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
Saved in:
16
Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
Saved in:
17
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
18
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
19
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
20
Acquisitions and network identity change
Öberg, Christina
;
Grundström, Christina
;
Jönsson, Petter
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1470-1500
Persistent link: https://www.econbiz.de/10009378618
Saved in:
21
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
22
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
23
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
24
Innovation and performance outcomes of market information collection efforts : the role of top management team involvement
Harmancioglu, Nukhet
;
Grinstein, Amir
;
Goldman, Arieh
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10003960742
Saved in:
25
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
Saved in:
26
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
27
Antecedents of collective-value within business-to-business relationships
Pinnington, Bruce Douglas
;
Scanlon, Thomas J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009525885
Saved in:
28
Partner selection in B2B information service markets
Wuyts, Stefan
;
Verhoef, Peter C.
;
Prins, Remco
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003822811
Saved in:
29
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
Saved in:
30
Organisational decision making and industrial marketing
Smith, David
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 56-71
Persistent link: https://www.econbiz.de/10001071430
Saved in:
31
Segmenting industrial markets by buyer sophistication
Barnes, James G.
- In:
European journal of marketing : EJM
17
(
1983
)
6
,
pp. 16-33
Persistent link: https://www.econbiz.de/10001037588
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