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European journal of marketing : EJM
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
589
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
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Handbook of business-to-business marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Harvard-Business-Manager : das Wissen der Besten
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
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Harvard business review : HBR
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Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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essentials
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
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Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
3
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
4
Business to business competitive marketing : practice and literature ; commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
5
Google me senseless : skills and expertise that B2B firms are looking for in graduates today ; commentary
Barley, Nicholas
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10011655452
Saved in:
6
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
7
Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther
;
Ben Mansour, Kaouther
;
Cornwell, Victoria
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
Saved in:
8
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
11
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
12
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
Saved in:
13
Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
Saved in:
14
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
15
21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009664032
Saved in:
16
The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
Saved in:
17
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
18
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
19
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
20
Acquisitions and network identity change
Öberg, Christina
;
Grundström, Christina
;
Jönsson, Petter
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1470-1500
Persistent link: https://www.econbiz.de/10009378618
Saved in:
21
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
Saved in:
22
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
23
Antecedents of collective-value within business-to-business relationships
Pinnington, Bruce Douglas
;
Scanlon, Thomas J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009525885
Saved in:
24
The delicate power balance in advertising agency-client relationships : partnership or battleground? : the case of the Greek advertising market
Zolkiewski, Judy
;
Burton, Jamie
;
Stratoudaki, Stella
- In:
Journal of customer behaviour
7
(
2008
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003793488
Saved in:
25
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
26
Organisational decision making and industrial marketing
Smith, David
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 56-71
Persistent link: https://www.econbiz.de/10001071430
Saved in:
27
Segmenting industrial markets by buyer sophistication
Barnes, James G.
- In:
European journal of marketing : EJM
17
(
1983
)
6
,
pp. 16-33
Persistent link: https://www.econbiz.de/10001037588
Saved in:
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