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person:"Sharma, Arun"
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Search: subject_exact:"B-to-B-Markenführung"
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B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
10
Supplier relationship management
10
Selling
5
Verkauf
5
Beschaffung
3
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English
16
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Sharma, Arun
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Svensson, Göran
23
Johnston, Wesley J.
21
Naudé, Peter
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
Høgevold, Nils M.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Journal of personal selling & sales management : JPSSM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Legends in marketing
1
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ECONIS (ZBW)
16
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1
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
2
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
3
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
4
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
5
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
6
Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
Saved in:
7
Digital mediation in business-to-business marketing : a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
8
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
9
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
10
Emerging transformations in the business-to-business global salesforce
Sharma, Arun
- In:
Business-to-business marketing management : strategies, …
,
(pp. 219-244)
.
2012
Persistent link: https://www.econbiz.de/10009532708
Saved in:
11
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
12
Sustainability and business-to-business marketing : a framework and implications
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Mehrotra, Anuj
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 330-341
Persistent link: https://www.econbiz.de/10003956199
Saved in:
13
A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Raajpoot, Nusser A.
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003865358
Saved in:
14
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
15
The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
Saved in:
16
Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Evanschitzky, Heiner
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10003784378
Saved in:
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