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~person:"Agnihotri, Raj"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
11
Business-to-business marketing
11
Social Web
8
Social web
8
Lieferantenmanagement
6
Salespeople
6
Selling
6
Supplier relationship management
6
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6
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6
Beziehungsmarketing
3
Internet marketing
3
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Marketingmanagement
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Online-Marketing
3
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Customer satisfaction
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B2B selling
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Agnihotri, Raj
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Sridhar, Shrihari
12
Terho, Harri
12
Ellis, Nick
11
Ivens, Björn Sven
11
Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business logistics
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
11
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1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
3
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
4
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
5
Developing benchmarks to capture relative performance for sales force incentives decisions : lessons from B2B insurance industry
Agnihotri, Raj
;
Zhang, Wei
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 55-71
Persistent link: https://www.econbiz.de/10012490935
Saved in:
6
The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan
;
Agnihotri, Raj
;
Hall, Zachary
- In:
Journal of service research
23
(
2020
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
Saved in:
7
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
8
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
9
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
10
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj
;
Dingus, Rebecca
;
Hu, Michael Y.
;
Krush, …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Saved in:
11
Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj
;
Kothandaraman, Prabakar
;
Kashyp, Rajiv
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
Saved in:
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