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~subject:"Internet"
~subject:"Online-Marketing"
~isPartOf:"Australasian marketing journal"
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Internet
Online-Marketing
Internet marketing
16
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
7
Social web
7
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Viral marketing
4
Virales Marketing
4
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3
Markenführung
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Online retailing
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Online-Handel
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AFREECATV
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Advertising avoidance
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Arbeitsuche
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Australia
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Basa-Martinez, Diana Denise F.
1
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1
Chen, Hsiu-li
1
Decker, Reinhold
1
Dionaldo, LA G.
1
Faulkner, Margaret
1
Franklin, Drew
1
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1
Grabner-Kräuter, Sonja
1
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1
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1
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1
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1
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1
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1
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1
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1
Lockie, Maree
1
Mathews, Shane
1
Minami, Chieko
1
Nelson-Field, Karen
1
Newstead, Kellie
1
Ngo, Liem Viet
1
Ocampo, Lanndon A.
1
Oikarinen, Eeva-Liisa
1
Orillo, Jonathan Gavino R.
1
Payne, Adrian
1
Pereira, Beulah
1
Quach, Sara
1
Ramos, Paul John M.
1
Reisman, Richard
1
Riebe, Erica
1
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1
Ruyter, Ko de
1
Schindler, Diana
1
Sitta, Desislava
1
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1
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1
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Australasian marketing journal
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Cogent business & management
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
16
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1
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
2
I like watching other people eat : a cross-cultural analysis of the antecedents of attitudes towards Mukbang
Pereira, Beulah
;
Sung, Billy
;
Lee, Sean
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10012103244
Saved in:
3
Pricing in consumer digital markets : a dynamic framework
Reisman, Richard
;
Payne, Adrian
;
Frow, Pennie
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 139-148
Persistent link: https://www.econbiz.de/10012110314
Saved in:
4
What can the brand manager expect from Facebook?
Sitta, Desislava
;
Faulkner, Margaret
;
Stern, Philip
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011880448
Saved in:
5
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
Saved in:
6
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
7
An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
Basa-Martinez, Diana Denise F.
;
Cabrera, Janet Y.
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 239-261
Persistent link: https://www.econbiz.de/10011954245
Saved in:
8
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
9
Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn
;
Quach, Sara
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
Saved in:
10
The effects of online and offline information sources on multiple store patronage
Tagashira, Takumi
;
Minami, Chieko
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 116-124
Persistent link: https://www.econbiz.de/10011527534
Saved in:
11
The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa
;
Söderlund, Magnus
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
Saved in:
12
The relationship between e-lifestyle and internet advertising avoidance
Koshksaray, Amir Abedini
;
Franklin, Drew
;
Hanzaee, …
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011284759
Saved in:
13
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Lockie, Maree
;
Waiguny, Martin K. J.
;
Grabner-Kräuter, …
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011383295
Saved in:
14
The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li
;
Mathews, Shane
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
Saved in:
15
Some remarks on the internal consistency of online consumer reviews
Schindler, Diana
;
Decker, Reinhold
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 221-227
Persistent link: https://www.econbiz.de/10010242965
Saved in:
16
The emotions that drive viral video
Nelson-Field, Karen
;
Riebe, Erica
;
Newstead, Kellie
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 205-211
Persistent link: https://www.econbiz.de/10010242973
Saved in:
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