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~subject:"Internet"
~isPartOf:"Information economics and policy : IEP"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet
Internet marketing
113
Online-Marketing
113
Consumer behaviour
66
Konsumentenverhalten
66
Social Web
64
Social web
64
Advertising effects
30
Brand management
30
Markenführung
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29
Beziehungsmarketing
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1
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Information economics and policy : IEP
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of internet marketing and advertising : IJIMA
15
Information systems research : ISR
14
Journal of business research : JBR
14
Journal of management information systems : JMIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Electronic markets : the international journal on networked business
5
International journal of industrial organization
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal
4
Discussion papers / CEPR
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of hospitality marketing & management
4
Journal of retailing
4
Marketing intelligence & planning
4
Review of industrial organization : RIO
4
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ECONIS (ZBW)
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1
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
3
Does social media reduce corruption?
Jha, Chandan Kumar
;
Sarangi, Sudipta
- In:
Information economics and policy : IEP
39
(
2017
),
pp. 60-71
Persistent link: https://www.econbiz.de/10011821127
Saved in:
4
Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
Saved in:
5
What's in a name? : measuring prominence and its impact on organic traffic from search engines
Baye, Michael R.
;
De los Santos, Babur
;
Wildenbeest, …
- In:
Information economics and policy : IEP
34
(
2016
),
pp. 44-57
Persistent link: https://www.econbiz.de/10011614233
Saved in:
6
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
Saved in:
7
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
8
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
9
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
10
Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.
;
Yousafzai, Shumaila Y.
;
Javed, Uzma
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
Saved in:
11
Consumer responses toward online review manipulation
Ma, Yoon Jin
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 224-244
Persistent link: https://www.econbiz.de/10010410381
Saved in:
12
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
Saved in:
13
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
14
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
15
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
Saved in:
16
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
Saved in:
17
Extraversion as a stimulus for user-generated content
Pagani, Marghertia
;
Goldsmith, Ronald E.
;
Hofacker, …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
Saved in:
18
Online news on Twitter : newspapers' social media adoption and their online readership
Hong, Sounman
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10010218877
Saved in:
19
Advertising disclosures : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10010218878
Saved in:
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