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subject:"Viral marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
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Viral marketing
Internet marketing
96
Online-Marketing
96
Consumer behaviour
65
Konsumentenverhalten
65
Social Web
59
Social web
59
Advertising effects
42
Werbewirkung
42
Advertising
37
Werbung
37
Brand management
28
Markenführung
28
Virales Marketing
24
social media
20
Beziehungsmarketing
17
Relationship marketing
17
Brand image
14
Markenimage
14
Online retailing
14
Online-Handel
14
E-commerce
9
Electronic Commerce
9
Facebook
7
Brand
6
Markenartikel
6
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Instagram
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Mobile communications
5
Mobilkommunikation
5
advertising
5
social media marketing
5
Digitalisierung
4
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4
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24
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
2
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arora, Nupur
1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Binder, Markus
1
Biswal, Santosh Kumar
1
Biswas, Baidyanath
1
Bose, Indranil
1
Chakraborty, Uttam
1
Choi, Chang-Won
1
Choi, Hoon S.
1
Chung, Yoo Jin
1
Dalakas, Vassilis
1
Eckhardt, Andreas
1
Eells, Danielle
1
Fernandes, Juliana
1
Fitriati, Rachma
1
Fritzsche, Fabian
1
Ganguly, Boudhayan
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Garnefeld, Ina
1
Ghaedi, Mohammadreza
1
Grötschel, Ann-Kathrin
1
Guerreiro, João Pedro Silva Martins
1
Heinrich, Bernd
1
Helm, Sabrina
1
Hopf, Marcus
1
Isler, Zulal
1
Kim, Eunice
1
Kim, Eunyoung
1
Kim, Rae Yule
1
Kiygi-Calli, Meltem
1
Kollmer, Tim
1
Korgaonkar, Pradeep
1
Kupfer, Alexander
1
Londoño, Juan Carlos
1
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Journal of promotion management : innovations in planning and applied research
Electronic markets : EM ; the international journal of electronic commerce and business media
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
European journal of marketing : EJM
10
International journal of consumer studies
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
Cogent business & management
8
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Explaining reviewing effort : existing reviews as potential driver
Rohde, Christoph
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1169-1185
Persistent link: https://www.econbiz.de/10013463370
Saved in:
3
It's all about the text : an experimental investigation of inconsistent reviews on restaurant booking platforms
Steur, Andreas
;
Fritzsche, Fabian
;
Seiter, Mischa
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1187-1220
Persistent link: https://www.econbiz.de/10013463372
Saved in:
4
Explaining consumer suspicion : insights of a vignette study on online product reviews
Kollmer, Tim
;
Eckhardt, Andreas
;
Reibenspiess, Victoria
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1221-1238
Persistent link: https://www.econbiz.de/10013463375
Saved in:
5
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
8
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
9
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
10
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
11
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
12
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
13
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
Saved in:
14
Your reviews or mine? : exploring the determinants of "perceived helpfulness" of online reviews : a cross-cultural study
Biswas, Baidyanath
;
Sengupta, Pooja
;
Ganguly, Boudhayan
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1083-1102
Persistent link: https://www.econbiz.de/10013463340
Saved in:
15
An empirical analysis of experienced reviewers in online communities : what, how, and why to review
Choi, Hoon S.
;
Maasberg, Michele
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1293-1310
Persistent link: https://www.econbiz.de/10013463391
Saved in:
16
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
17
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
18
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
19
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
20
Exploring thematic composition of online reviews : a topic modeling approach
Vallurupalli, Vamsi
;
Bose, Indranil
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10012419598
Saved in:
21
May we buy your love? : psychological effects of incentives on writing likelihood and valence of online product reviews
Garnefeld, Ina
;
Helm, Sabrina
;
Grötschel, Ann-Kathrin
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 805-820
Persistent link: https://www.econbiz.de/10012419599
Saved in:
22
The influx of skeptics : an investigation of the diffusion cycle effect on online review
Kim, Rae Yule
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 821-835
Persistent link: https://www.econbiz.de/10012419600
Saved in:
23
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
24
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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