Panfiluk, Eugenia; Panasiuk, Aleksander M.; Szymańska, … - In: International journal of management and economics 53 (2017) 3, pp. 107-119
Aesthetic medicine is, next to the wellness and spa, one of the most rapidly growing segments of health tourism. Its dynamic growth is closely linked to innovative offers (perhaps better described as "product innovatio"). To date, however, there have been no scientific studies focusing on this...