//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bedienungsanleitung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product information
7
Produktinformation
7
Consumer behaviour
5
Konsumentenverhalten
5
Viral marketing
4
Virales Marketing
4
Credibility
2
Kaufentscheidung
2
Online consumer reviews
2
Online retailing
2
Online-Handel
2
Purchase decision
2
Apparel shopping
1
Attribution theory
1
Bekleidung
1
Clothing
1
Confidence
1
Consensus
1
Consumer motivation
1
Credence goods
1
Decision under uncertainty
1
Decisions under uncertainty
1
Digital goods
1
Digitale Güter
1
Discrete choice
1
Diskrete Entscheidung
1
E-commerce
1
Electronic Commerce
1
Entscheidung unter Unsicherheit
1
Erfahrungsgüter
1
Experience goods
1
Glaubwürdigkeit
1
Internet marketing
1
Kaufmotiv
1
Kraftfahrzeug
1
Language
1
Language style matching
1
Like button
1
Media effect
1
Medienwirkung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Bao, Forrest S.
1
Cai, Weidong
1
Camilleri, Adrian R.
1
Chen, Tianwen
1
Chiou, Jyh-shen
1
Fang, Dan
1
Jai, Tun-Min
1
James, Russell N.
1
Jiménez, Fernando R.
1
Johnson, Devon S.
1
Kannan, P. K.
1
Kulkarni, Gauri
1
Liu, Angela Xia
1
Mendoza, Norma A.
1
Pan, Lee-yun
1
Ratchford, Brian Thomas
1
Xie, Ying
1
Zhang, Jurui
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
2
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
3
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
4
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
5
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
Saved in:
6
How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information
Pan, Lee-yun
;
Chiou, Jyh-shen
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009129703
Saved in:
7
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->